Marketing Information

Work.com, the leading business expert community, announced today the 20 most viewed business how-to guides for March. The top guide of the month is "Creating a Great Business Plan" (www.work.com/creating-a-great-business-plan-11/) from Work.com expert Frances Sharpe.

This guide moved up from number four in February and has been viewed by nearly 4,400 site visitors. Work.com visitors rated the usefulness of this guide an average of 9.4 out of a possible 10 because of its practical, action-oriented steps to create an effective business plan. It includes links to recommended business solution providers, the best Web sites to learn more about the process, and a list of blogs and forums with advice about writing a business plan.

Work.com provides actionable answers to business questions. The site has nearly 1,600 how-to guides written by business experts covering common and unique business topics. ...

IBM (NYSE: IBM) today announced that W3i, a downloadable content solutions company that runs Freeze.com, has streamlined and simplified its entire IT infrastructure and eliminated the expense of additional power and cooling equipment for its data center by migrating to IBM BladeCenter servers.

Launched in 2001, the Minnesota-based company offers screensavers and graphics through its websites, Freeze.com, ScreenSaver.com, Wallpapers.com and Ringtone.com, as well as thousands of sites throughout the Internet. It prides itself in delivering a high-quality on-line experience to nearly 85 million users. To improve its service to its customers, W3i wanted to build a more efficient computing infrastructure that could handle spikes in demand without adding more servers or sacrificing IT staff time.

The company turned to IBM, the industry's leading blade vendor, to h...

ExtreamTV, a Superwire, Inc. company (PINKSHEETS: SUPI), recently exhibited at the American Resort Development Association's annual exhibition at Disney Dolphin Resort. The ETV exhibition created excitement among the hundreds of Developers and General Managers at the ARDA convention with the "ETV Ultimate Advantage" digital interactive entertainment system, designed to enhance the guest's experience. The overall impression of the attendees was that ExtreamTV has the "right product set at the right time" for the Timeshare/Resort Industry. The ETV Ultimate Advantage offering provides resort guests with: ETV makes the opportunity compelling by providing these services in a financial package that will pay for the program while generating revenue for the property!

The power of this system presents flexibility to promote a heightened experience for guests, targ...

Nielsen BuzzMetrics, the global measurement standard in consumer-generated media, today launched a powerful visualization tool to map how consumers naturally think and talk about brands across billions of unaided conversations online.

The Brand Association Map™ (BAM) uses advanced text-mining algorithms to plot the most important language, attributes, issues and themes about a brand in concentric circles, derived from consumer expression in blogs, boards, ratings sites and other forms of consumer-generated media (CGM). With the brand represented in the bull's eye, the resulting visualization empowers marketers to quickly grasp how brand identity, reputation and equity mesh with core assumptions.

"The Brand Association Map takes a powerful snapshot of a brand DNA, helping marketers reconcile intuition and beliefs about brands with how consumers really contextualize them," said Jerry Needel, senior vice president, Product Management, Nielsen BuzzMetrics. "This aids understa...

Rarely does an internet site make the jump to adding a large real-world sales force to its business model. Not only does the expense of adding a sales force prove too much for most start-ups, but managing thousands of independent sales reps can represent a logistic and managerial nightmare for a company. Web2Corp (OTCBB: WBTO) and the Chamber of E-Commerce have worked out a solution to that, though, and have signed an agreement with Internet Solutions Corp. to add a sales force to recruit local chambers of commerce and businesses as well in all 210 Designated Market Areas.

"Web2Corp has always looked for ways to develop technology that will solve problems in innovative ways. We've developed a back-end program that will allow us to recruit, train, and manage our independent sales reps entirely online. We can track each individual's sales, leads, customers, where...

Wi-Fi TV Inc. (PINKSHEETS: WTVI), creator of the Social Internet TV™ web site www.Wi-FiTV.com, today launched its new and improved member integrated Video Party Room for its Wi-FiTV members. Now all members can click on the Party Room link and instantly be video chatting with up to 25 other members from around the world or schedule a party and invite their friends by email. Thanks to groundbreaking technology, each user can be seen in individual video boxes that appear on the Wi-Fi TV screen, can be heard over a speaker and can chat with text online.

"The MyWi-FiTVParty Room is revolutionary technology. There is no other website that allows you to video chat with multiple people at the same time and have the ability to control who you see and hear any one time. This brings the idea of chatting online to a whole...

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that CANOE, Canadian Online Explorer -- a leading Canadian content destination with brands that cover news and information, sports, entertainment, finance, business, travel, automotive, real estate, classifieds and employment services -- has selected Omniture to ensure the content and services offered throughout their 200 Web properties is relevant to each segment of their target audience. Using Omniture Web analytics technology, CANOE can measure visitor behavior across their one million Web pages to gain insight into how customers interact with the company's diverse online business models, optimizing the user exper...

Twistbox Entertainment, Inc. (www.twistbox.com), a global leading producer and publisher of mobile entertainment, has signed an exclusive agreement with Fashion TV (www.ftv.com) to bring the latest in international fashion, beauty and lifestyle news to mobile phones and devices throughout the world.

Through the "FTV Mobile Portal" and a selection of thematic "FTV Mobile TV Channels," Twistbox will offer a comprehensive array of "made-for-mobile" programming. It will be fully integrated with popular Fashion TV branded offerings in over 190 countries including the Fashion TV television channel and the FTV.com website. With the latest runway coverage from design houses such as Gucci, Marc Jacobs, Prada, Ralph Lauren, Versace, and Manolo Blahnik, to the hottest new names on the style scene from Paris to Los Angeles and Russia to China, FTV Mobile aims to be the premier destination and community for the fashion ent...

imc2 created a Search Marketing Trademark Protection solution to address companies' increasing need to protect their trademarked names within online paid search listings. Establishing and protecting a company's trademarked brand requires significant investment in time and money. In the online medium, trademark infringement within paid search listings can quickly defeat these costly efforts.

imc2's Search Marketing Trademark Protection protects marketers' trademarked names from being improperly used with the ad text of a paid search engine result on Google™ and Yahoo!®.

"When building a brand, it is vital to protect the trademarked name to ensure integrity for the brand," said Cyrus Karimi, imc2's director of search marketing. "We now offer our clients an iron-clad way to monitor and police this process through our strong relationships with the search properties and our custom technology."

With the Search Marketing Trademark Protection service, imc2 provides marke...

VoiceIndigo™ today announced a worldwide partnership with Samsung bringing podcasting to Samsung mobile phones.

Samsung Mobile Podcasts by VoiceIndigo will be pre-loaded on Samsung mobile phones. The first model has already begun shipping on the innovative Samsung UpStage, Music-centric dual face phone. The Samsung UpStage is a union of slim style and function available through Sprint.

VoiceIndigo is the first advertising-supported Podcasting service to ship bundled on a phone from a major handset manufacturer and a major carrier in the United States.

Samsung Mobile Podcasts makes it easy for consumers to listen to their favorite podcasts anytime, anywhere; as easy as listening to the radio. Categories include sports, comedy, entertainment, news, business, and music.

"Samsung Mobile Podcasts puts the consumer back in control by making it easy to obtain personally relevant and compelling programming on the go, from thousands of major content providers," says Joh...