Marketing Information

ENLASO Corporation, a leading provider of translation and localization solutions, today announced that it is very pleased to see the publication of the "Internationalization Tag Set (ITS) Version 1.0" specification as a W3C Recommendation. ITS is a set of elements and attributes designed to provide support for internationalization and localization in XML documents and schemas (http://www.w3.org/TR/its/). ENLASO's Yves Savourel participated on the W3C ITS Working Group to develop the specification.

ITS provides ready-to-use features that new XML document types can directly integrate through the use of namespaces. It also provides ways to apply properties, such as identifying segments for translation, to existing XML documents without changing them.

Yves Savourel comments that "Implementing ITS is an opportunity for developers of localization tools to truly take advantage of the power and flexibility that XPath-based mechanisms can bring to...

Mobile audio is a promising opportunity that has not yet been fully exploited. That is the conclusion of a landmark study by Arbitron (NYSE: ARB) and Telephia that examines the evolving market for mobile audio services from the consumer point of view in terms of current usage patterns, attitudes and preferences.

Key findings from the study include: "There is an opportunity for wireless providers, programmers and marketers to develop an advertising model for mobile audio," said Wayman Leung, senior product manager, Telephia. "Most current mobile audio users prefer the ad-supported model over paying a subscription fee. And this group is a very attractive demographic for advertisers to target as it's comprised mainly of affluent, tech-savvy early adopters."

"For broadcasters looking to expand their platforms beyond terrestrial radio, mobile audio represent...

Silverback Media plc (PLUS: SBMP)(FRANKFURT: SVD) is pleased to announce that its AdSoda Interactive Inc. business unit has launched Version 2.0 of "ASIA," its proprietary dynamic ad server. ASIA (AdSoda Interactive Adserving) is an advanced robust ad serving solution for advertisers, agencies and publishers running online and/or mobile campaigns.

ASIA's ad serving technology employs intelligent targeting methodology to deliver channel-based, relevant advertisements across the AdSoda advertising network to target the desired audience. Advertisers and publishers have complete control over the creative elements delivered to the end user.

The newly-developed version employs a robust video advertising serving solution to simplify the process of scheduling and serving pre-roll, mid-roll and post-roll video ads. This functionality provides both advertisers and...

New media is changing the way we communicate, yet Inland Empire marketers have not kept pace with new technologies when it comes to incorporating blogs and social networking into their marketing efforts, according to the 2007 Inland Empire Marketing Best Practices study conducted by Wilkin Guge Marketing with support from The Business Press and The Press-Enterprise.

Although widespread adoption of new media has not been integrated, respondents do recognize its future importance. Over 75% of the region's marketers view the Internet as a tactical or strategic tool to achieve marketing goals but rarely utilize social networks or find blogging to be an effective marketing tool.

"Integrating new media with traditional media can be challenging. It is no longer a one-way communication channel," said Greg Timpany, research director of Wilkin Guge Marketing. "I am anxious for next year's study to see if there is an increase in the percentage of local marketers that have integrated socia...

Datran Media today announced that Q Interactive has licensed its top-ranked email marketing and delivery platform, StormPost 2.5, to power its email delivery system. Q Interactive selected StormPost based on the software's industry-wide reputation and ability to meet the complex deliverability and integration demands of high-growth companies.

"We have been impressed by the ease at which we were able to integrate our front-end, proprietary email targeting platform with StormPost 2.5," said Joe Henson, senior vice president of technology at Q Interactive. "StormPost's flexible integration and ease-of-use, particularly its templating system, provides great value to our business by increasing performance and decreasing campaign management resource requirements."

StormPost 2.5, the fourth release of Datran Media's recognized email marketing automation system, was formally launched in April 2006. Over the past 12 months, it has been publicly ...

Health Benefits Direct Corporation (OTCBB: HBDT), a leading innovator in the direct marketing and sales of a wide range of health and life insurance products to individuals, today announced its results of operations for the fourth quarter and fiscal year ended December 31, 2006.

Alvin H. Clemens, Chairman and Chief Executive Officer of Health Benefits Direct, stated, "Our strong year-over-year growth in revenues is primarily attributable to the increase in the number of licensed agents that we employ and the expanded mix of insurance products that we offer through our online agency. We closed the year with a record for the highest monthly production in the history of the company, and we continue to drive solid growth from our expanding number of licensed agents, product offerings and technology.

"We are especially pleased with the sequential ...

Superwire, Inc. (PINKSHEETS: SUPI) has filed for and executed a 40:1 reverse stock split. The new symbol is SUPI. As part of the process, Superwire, Inc. has restructured the company and refocused its direction. Among other things, it has executed documentation providing for the acquisition of ExtreamTV LLC ("ETV") from US LEC Corp. and other owners.

Superwire owns a 15-year contract to provide services to Leisure World Seal Beach in California. This contract allows Superwire to serve over 6700 household customers, organized as a Multi-Dwelling Unit. Additionally, with the purchase of ETV Superwire currently provides high speed internet access, video on demand, and other services described below, to more than 11,000 timeshare units, with many more units under contract and scheduled to come online over the course of time. The timeshare industry...

International Commercial Television, Inc. (OTCBB: ICTL) ("ICTV" or "The Company") a premier consumer products company employing the strength of revenue generating prominently profiled infomercial campaigns, to market and brand unique "Fountain of Youth" products to the global consumer through multi-channels of distribution including, Direct Response Television ("DRTV"), retail and the internet, is pleased to issue the following update.

The Derma Wand television infomercial campaign continues to reveal to the US consumer the Derma Wand's ability to diminish the appearance of fine lines and wrinkles and to demonstrate its exceptional skin rejuvenating qualities. With DRTV broadcasts on national cable networks and local broadcast station airings, the 30 minute Derma Wand infomercial generated inbound telemarketing and internet orders of $201,829.00 during the prec...

Seamless Wi-Fi, Inc. (OTCBB: SLWF) announced today that its subsidiary, Seamless Peer 2 Peer, Inc. has made its Phenom™ 3.0 Secure P2P Collaboration Suite software available to the general public in a free 60-day trial beta version. Phenom™ uses Seamless' Secure Private Network (SPN) to create a collaborative communications environment with military-grade encryption and FIPS140-2 government compliant secure; shared browsing, document review, chat, file sharing, white boarding and video with plug and play ease of use for the client.

Phenom may be downloaded from www.seamlessp2p.net/version/3.0/downloads/. A free 60-day trial beta license key will be assigned at sign-up. Due to the high-security encryption schema, the Phenom™ software is under United States export control. At sign-u...

Mobile content technology vendor, m-Wise (OTCBB: MWIS), today announced its consolidated financial results for the fiscal year ended December 31, 2006.

Financial Results

During 2006 we have significantly strengthened our balance sheet: Total Liabilities decreased to $1,425,007 as of December 31, 2006 from $3,425,107 as of December 31, 2005. Current Assets increased to $647,159 as of December 31, 2006 from $164,506 as of December 31, 2005.

Revenues for the year ended December 31, 2006 rose to $2,230,264, up 3% from $2,168,434 in 2005. Income from revenue share increased 304% to $531,580 for the year ended December 31, 2006 from $131,560 in 2005.

Gross profit climbed to $1,909,480, up 25% from $1,527,020 in 2005. General and administrative expenses decreased 12% to $1,368,060 for the year ended December 31, 2006 from $1,563,174 in 2005. Research and d...