Marketing Information

Today, XLNTads ("excellent ads") Inc., a new online advertising company, officially launched to bring major brands together with consumers who'd like a shot at creating award-winning video advertisements and commercials. XLNTads is inviting brand marketers and advertising agencies to find out how they can be among the first to take full advantage of this amazing new marketing vehicle.

In early Q3 2007, XLNTads will launch a consumer-generated advertising platform allowing marketers to tap into the rapidly growing consumer-generated media (CGM) market. The XLNTads Web site gives creative consumers and filmmakers of all levels a centralized location for submitting ads for inclusion into campaigns, competitions or contests sponsored by big brand sponsors.

Advertisers benefit from the simplicity and cost efficiency of the platform, the security of a neutral environment and the cumulative site traffic generated by all brands. Without incurring exorbitant development and promotiona...

Trillium Software, a business of Harte-Hanks (NYSE: HHS) Registration: Pre-registration is now open and required

https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=40653&sessionid=1&key=5DFBAE4A36A5264A12EAF33CE564973E&sour cepage=register

Editorial Contact: Members of the media may request more information from Alannah Dibona, Emerge PR, adibona@emergepr.com, (617) 729-3182.

About Harte-Hanks

Harte-Hanks, Inc., San Antonio, TX, is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertisin...

Hundreds of newspapers joined forces today to launch the industry's 2007 trade campaign with simultaneous publication of print and online ads that communicate to advertisers the value of the engaged audience delivered by today's newspapers in all their forms. With the tagline, "Newspaper. The Multi-Medium," the campaign communicates to media planners and buyers that the brand power, content and credibility of newspaper media -- from print and online to niche publications and wireless products -- serve the needs of advertisers better than any other medium.

"The 2007 campaign is an aggressive presentation of the innovative print and digital products newspapers use to engage a diverse and growing audience highly valued by advertisers," said NAA President and CEO John F. Sturm. "The ad campaign emphasizes newspaper's ability to combine the strengths of the Internet and print while expanding its reach and influence in a time of critical transformation for the industry."

The spring c...

There are more females online than males, but they are less likely to view video online than males are. There are several reasons for the disparity, but driven by female teens and the increasing availability of TV online, the gap between the sexes will begin to narrow by the end of the decade, says a new eMarketer report, Women Online: Taking a New Look.

Females constitute the majority of Internet users, according to eMarketer.

But while 78% of male Internet users will view video online this year, just 66% of females will. Males tend to adopt new technologies more quickly than females, and have greater access to broadband, which is necessary to see video online, according to eMarketer's analysis. Also females, especially adult women, are more likely to use the Internet to get things done, rather than to have fun. Many adult women, busy juggling work with their relationships and child-caring responsibilities, don't have time to surf the Web for video.

By 2011 though, nearly ...

Wavefront Energy and Environmental Services Inc. (TSX-V: WEE) ("Wavefront"), a leader in technology development and implementation for improved oil recovery and optimized groundwater remediation, is pleased to announce that effective March 20, 2007 and subject to regulatory approval, it has retained the services of The Windward Agency, of Charlotte, North Carolina. Windward, founded by its principal, Kelly Boatright, will provide assistance with Wavefront's Investor Relations and Public Relations efforts. Windward has served the natural resource sectors for more than two decades and maintains a strong presence in Canada, the United States and Europe. As Wavefront shapes a broader integrated investment relations and communications strategy it has terminated its relationship with M/C/C, an advertising agency and public relations firm based in Dallas, TX.

Followin...

Jim Sterne, president of the Web Analytics Association, will present two sessions focusing on web metrics and customer centricity at the 2006 ad:tech NY conference, taking place this November 6-8. Sterne will kick things off November 6th, from 11:15 a.m. to 12:15 p.m., with "The Unified Field Theory of Marketing." Then, later that day, he will present "Tracking the Customer Funnel" from 1:15 to 2:15 p.m.

Now, more than ever, companies are seeing the importance of customer centricity. In this presentation, introduced by Edward Kim, Direct Marketing Manager of Slim Fast, Unilever, Sterne, a master of metrics, will focus less on data and more on the customer experience to teach attendees how to achieve that coveted relationship with their customers. When companies ignore their customers they are left to deal with conflicting advertising, marketing, sales and customer service, which could cause irreversible brand damage. Sterne will show attendees how to successfully align their messa...

LSF Interactive, a full-service online marketing agency, invites online retailers and B2C companies to learn how to win customers and increase online revenue during eTail Mid-Market, the premier event for the online retail community, October 30th - November 1st, 2006 in San Francisco.

Online marketing expert Claudio Miranda, vice president of eCommerce at Organic Bouquet (www.organicbouquet.com), the market leader in organic flowers and a customer of LSF Interactive, will co-lead a series of roundtable discussions on search marketing with Daniel Laury, CEO and President of LSF Interactive. The sessions take place from 11:00am-5:00pm on Monday October 30th at San Francisco's Palace Hotel on New Montgomery Street.

"Search engine marketing is an extremely effective way to attract qualified buyers and increase online revenue," said Claudio Miranda at Organic Bouquet. "With the benefit of many years' experience, Organic Bouquet and LSF Int...

Hollywood movie studios are committing a marketing gaffe. They spend a smaller percentage of their media budgets (just 3% in 2006) on online ads than does the average US industry, which spends 5.7% of its overall media budget on the Internet. This is a mistake because the audience filmmakers most need to reach is online, according to the new eMarketer report, "Hollywood Online: Ad Innovators Play Spending Catch-Up."

While box office revenues have been stable over the past five years, movie admissions have been declining since 2002, according to the Motion Picture Association of America.

"Moviegoers who see one or more movies a month account for 80% of all movie audiences," says James Belcher, eMarketer senior analyst, and author of the report. "These prime customers are young and online. Drawing them to the big screen now means spending to reach their computer screens."

Studios are beginning to realize that they must spend more online, and eMarketer expects the growth of on...

Escalade, Incorporated (NASDAQ: ESCA) announced today that third quarter revenues increased 3% in 2006 compared to the same quarter last year. Added to a strong first half, year-to-date revenues increased 5% compared to the same period last year. Higher selling, general and administrative costs, primarily in the Sporting Goods business, resulted in lower operating income and net income. Earnings per share for the third quarter of 2006 were $0.23 per share compared to $0.42 per share last year and $0.41 per share for the nine months ended October 7, 2006 compared to $0.68 per share for the same period last year.

Sporting Goods sales increased 5% and 14% in the three months and nine months ended October 7, 2006, respectively, compared to the same periods last year including revenues from acquisitions completed in the first half of 2006. Management anticipates th...

Gary A. Shawkey, one of the top five Internet marketing experts in the world and President of American Technologies, Inc. has teamed up with Michael A. Knox, the creator of the original John Madden football videogames and Co-Founder of V2P Communications, Inc. to form a new strategic business alliance that serves retail and Internet businesses desiring an increased online exposure and boosted sales gains over the Internet World Wide Web.

By the end of October, we will be able to show that we have played 200 million Internet voice messages and have 350,000 official members. Voice2Page™ is growing at an alarming rate. We are watching the rapid growth and excitement that surrounds the Record-by-Phone Internet Audio phenomena, an Internet Audio explosion. Bottom line, we will no doubt be the YouTube of Internet audio!

Michael and Gary reveal how visitors interact with your personal or business website through a flexible architectu...