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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.

B2B Marketing Press Releases

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B2B Marketing

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51.) Linkwell Corporation: Linkwell Corporation Enters Into Agreement to Supply Disinfectants for China Customs Valued at $1.2 Million

Linkwell Corporation (OTCBB: LWLL), a leading developer, manufacturer and distributor of healthcare related disinfectants in China, today announced that its wholly owned subsidiary, Shanghai Likang Disinfectant, has recently signed an agreement with Shanghai Youlai Chemical Technology Company, Limited ("Shanghai Youlai") to manufacture disinfectant products specifically designed for use on containers inspected by China Customs through ports in Shanghai, China. The annual additional revenue from this one agreement for Shanghai Likang Disinfectant is estimated to be $1.2 million.

China Customs inspects tens of thousands of containers that are shipped in and out of China each month. China Customs is required by law to disinfect any containers that they inspect. Shanghai Branch of China customs charges shippers or manufacturers approximately $26 million per year ...

52.) Aberdeen Group, a Harte-Hanks Company: RFID: Roadmap for Retail

Retailers are showing signs of significant maturation in their approach to RFID. While only 6.5% of retailers surveyed are spending money on RFID technology today, twice that have budget allocated toward RFID implementation.

In a new report by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), titled "RFID: Roadmap for Retail," Aberdeen reveals that retailers are dropping mandate-driven RFID initiatives in favor of programs that will address supplier visibility, inventory management and customer service. Thus, the value proposition of RFID to retailers can be segmented into three general areas: "Many RFID initiatives suffer because they are perceived as an IT issue. When the retail CEO taps an operations manager with technical skills to be the RFID 'thought leader' for the organization and enlists the collaboration of the IT group, the initiative has a much bett...

53.) slp3D: ORLive Presents MRI-Guided Brain Tumor Removal With Cortical Mapping Received "Official Honoree" Distinction for the 11th Annual Webby Awards

The Webby Awards, the leading international honor for the Web, today recognized OR-Live.com presents MRI-Guided Brain Tumor Removal with Cortical Mapping as an Official Honoree, a distinction that recognizes work exhibiting remarkable achievement.

Hailed as the "Oscars of the Internet" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. The awards are judged by the International Academy of Digital Arts & Sciences, a global organization that includes David Bowie, Harvey Weinstein, Arianna Huffington, Matt Groening, Jamie Oliver, Internet inventor Vinton Cerf, and RealNetworks CEO Rob Glaser.

"The Webby Awards honors the outstanding work that is setting the standards for the Internet," said David-Michel Davies, executive director of The Webby Awards. "OR-Live.com presents MRI-Guided

54.) Aberdeen Group, a Harte-Hanks Company: Business Continuance, High Availability and Disaster Recovery

The once clearly defined differences in high availability, business continuance and disaster recovery are becoming blurred as more end users try to centralize the process of keeping businesses running 24/7, according to a new report by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS) titled "High Availability: Data Protection and Recovery for Continuous Uptime."

"Our research shows that the process of protecting businesses against risk is evolving and it is becoming more centralized," said Sonia Lelii, a research analyst at Aberdeen Group. "Ultimately, this should weed out inefficiencies that occur when business continuance, high availability and disaster recovery are treated as three separate initiatives."

Aberdeen's research also found that organizations understand the importance of high availability in insuring their applications and data are available co...

55.) Aberdeen Group, a Harte-Hanks Company: Smaller Companies Challenged by New Product Development

Small to midsize enterprises (SMEs) are leveraging product lifecycle management (PLM) technology and adopting best practices to improve product development and deliver more innovative products to customers. A recently published report, Profitable Product Development for SMEs by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), finds that Best in Class companies are hitting the product development metrics that drive profitable growth 49% to 74% more frequently than average competitors. These top performers are up to 14 times as likely as their poorer performing competitive counterparts to meet key targets for product launch dates, product revenue, product costs, development budgets and quality targets.

"As a result of their superior ability to meet development targets, Best in Class companies are delivering innovative products to market an average of 22% faster t...


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