Topics



About

Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.

Brand Management Press Releases

Marketing > Brand Management > Brand Management Press Releases

Brand Management

We have 6 pages of Brand Management Press Releases.

1.) Global Pay Solutions, Inc. : Global Pay Solutions Acquires Distributed Power, Inc.

Global Pay Solutions, Inc. announced today that it has completed its acquisition of Distributed Power, Inc. (PINKSHEETS: DPWI). The new company will be called Global Pay Solutions, Inc. and the companies core business will be in the Stored Value products vertical. The New Company will promote and sell its proprietary Stored Value product line in the United States, South America, Asia and the Pacific Rim.

Global Pay Solutions has completed its name change with the State of Delaware and has filed for a new stock symbol and CUSIP number.

Global Pay Solutions Inc. will maintain its headquarters in San Diego, Ca. Field offices will also be added in Houston, Texas and Atlanta, Georgia.

"This has all been a long time in coming to fruition," stated Randy Hines, Chairman and Chief Executive Officer, "however, the waiting period has allowed us to sharpen our...

2.) RMD Entertainment Group: RMD Group & Massive G Media Formalize Groundbreaking Joint Venture

RMD Entertainment Group (PINKSHEETS: RMDN) and Massive G Media Corp., (PINKSHEETS: MSGM) announced today the cementing of a Joint Venture Agreement ("JV d/b/a MOTV") between the majority shareholders of RMDN, MSGM, Mecanismo (USA) Corp., and an unnamed private equity group. The JV will distribute MOTV Hip Hop programming on Cable, Internet, IPTV and Cell Phones/PDAs.

The JV d/b/a MOTV is unique because of its irreverent, highly stylized program content that can be experienced on multiple media platforms. The JV has been demonstrating a layering technique of combining, initiating and dynamically fine tuning a campaign with MOTV content, adding the ability to accurately target cable subscribers (in some cases down to a single zip co...

3.) eMarketer: Video Game Advertising Reaches New Highs

Video games are becoming a full-fledged advertising channel. This year, advertisers will increase spending in games by 45%, to $502 million.

A widening audience, especially women and older gamers, the growth of games with online connectivity, and the need for game developers to offset escalating production costs will be the primary drivers of growth, according to eMarketer's report Video Game Advertising: Getting to the Next Level.

eMarketer projects that $295 million of the 2007 total will be spent on in-game advertising and that spending on advergaming (the creation of games for the purpose of promoting a brand) will reach $207 million. By 2011, the balance between the two will have shifted significantly. US spending on advergaming will climb to $344 million in 2011, but US spending on in-game advertising will climb faster, reaching a total of $625 million that year.

"A...

4.) Linkwell Corporation: Linkwell Corporation Enters Into Agreement to Supply Disinfectants for China Customs Valued at $1.2 Million

Linkwell Corporation (OTCBB: LWLL), a leading developer, manufacturer and distributor of healthcare related disinfectants in China, today announced that its wholly owned subsidiary, Shanghai Likang Disinfectant, has recently signed an agreement with Shanghai Youlai Chemical Technology Company, Limited ("Shanghai Youlai") to manufacture disinfectant products specifically designed for use on containers inspected by China Customs through ports in Shanghai, China. The annual additional revenue from this one agreement for Shanghai Likang Disinfectant is estimated to be $1.2 million.

China Customs inspects tens of thousands of containers that are shipped in and out of China each month. China Customs is required by law to disinfect any containers that they inspect. Shanghai Branch of China customs charges shippers or manufacturers approximately $26 million per year ...

5.) IWT Tesoro Corporation: IWT Tesoro Closes $5 Million Advertising Campaign With Global Media Fund

IWT Tesoro Corporation (OTCBB: IWTT), a market leader in wholesale distribution and merchandising of ceramic, porcelain, and natural stone floor and wall tiles, announces that it is has contracted with Global Media Fund, Inc.(GMF). GMF will provide $5 million worth of nationally syndicated newspaper features, nationally syndicated radio features and other pre-paid media over the next three years using GMF's currently utilized, industry standard advertising rates. The agreement calls for the regular distribution of feature articles to approximately 10,000 newspapers, news and wire services, industry journals, and consumer publications. The campaign also includes support for Tesoro's distribution channels and wholesale customers. In addition, GMF will coordinate an annual conference specifically focused on meeting Tesoro customer needs and showcasing the company's ...

6.) Emmis Communications: Radio's First "Breaking the Band" On-Line Reality Show Brings Q101 Musical Experience to On-Air, Web, Texting, Retail

For the first time in any U.S. radio market, Q101 (WKQX-FM) and program sponsor Verizon Wireless are bringing listeners the musical journey of an up-and-coming Chicago alternative rock band through fully integrated media channels. The on-line "Breaking the Band" reality show at Q101.com began March 12 and combines live and studio performances along with videos and MP3s; on-line band diaries and "home movies"; fan interaction through video and text message alerts for new Web entries; and a CD launch meet and greet at a Verizon Wireless retail location.

"The competition for listeners is greater than ever," said Lance Richard, Director of Sales for Emmis Communication's WKQX-FM and WLUP-FM. "Emmis' 360-degree marketing model is rooted in the idea that we need to be everywhere the consumer is on his or her time. By integrating multiple marketing solutions such as radio, on-line, texting and retail options, we custom-fit a program to people's lifestyles and create powerful multi-chan...

7.) Prom & Pageant Expositions, LLC: Prom & Pageant Expositions Launches Largest and Only Nationally Touring Expo in the US Aimed at Teens

Capitalizing on the multi-billion-dollar-a-year prom industry and the $209 billion that teens spend annually (according to Alloy Media & Marketing), Prom and Pageant Expositions is creating the largest and most innovative direct selling and experiential marketing opportunity for the teen market in the United States. Beginning in January 2008, teens will be able to experience their own unique event where they will be completely immersed in the products and services that they will need to get ready for their prom, quinceañera, sweet sixteen, bat mitzvah, cotillion or for their life in general. The events will take place in six major US cities (San Francisco, Los Angeles, Houston, Chicago, Atlanta and New York), bringing some of the biggest and best consumer companies together in one place.

"It's not just about the dress and the shoes anymore. It's about a total lifestyle, and we have created an event where teens can experience all of the products and services that they nee...

8.) Linkwell Corporation: Linkwell Corporation Acquires Shanghai Likang Biological High-Tech Company and the Remaining 10% of Its Likang Disinfectant Subsidiary

Linkwell Corporation (OTCBB: LWLL), a leading developer, manufacturer and distributor of healthcare related disinfectants in China, today announced it has acquired 100% equity of Shanghai Likang Biological High-Tech Company, Limited ("Likang Biological") from two affiliates and the remaining 10% equity of Shanghai Likang Disinfectant High-Tech Company, Limited ("Likang Disinfectant") from Shanghai Shanhai Group, a non-affiliated entity. This transaction makes Likang Disinfectant a wholly owned subsidiary of Linkwell Corporation.

Linkwell made the two acquisitions in exchange for 4 million restricted shares of its common stock. The completion of this transaction makes Likang Disinfectant a wholly owned subsidiary of Linkwell Corporation and allows Linkwell to enter into additional product markets through Likang Biological.

Likang Biological is a high-tech ...

9.) Pacific Safety Products Inc.: Pacific Safety Products Inc. Announces U.S. Acquisition and Appointment of Scotty Wylie

Pacific Safety Products Inc. (TSX VENTURE: PSP)("PSP" or "the Company") announced today that its' U.S. subsidiary, Sentry Armor Systems Inc. ("Sentry") has signed a Purchase Agreement for the acquisition of the assets of Gator Hawk Armor Inc. ("Gator Hawk") of Ventura, California. Gator Hawk is a well established provider of soft armor products to State, County and local Law Enforcement Agencies in the United States. Under terms of this agreement, Gator Hawk Armor products will continue to be sold under its current Product and Brand name. This Agreement is subject to U.S. Federal Court approval prior to closing on April 30, 2007.

"We are also very pleased to announce that Thomas "Scotty" Wylie will join us as President of Gator Hawk Armor once this transaction closes," commented David Scott, Chairman and CEO of PSP. "Scotty has 26 years of experience in th...

10.) PetroSun, Inc.: Algae BioFuels Issues Australasia License to PetroSun BioFuels

PetroSun, Incorporated (PINKSHEETS: PSUD) announced today that the Board of Directors of Algae BioFuels, a wholly owned subsidiary of PetroSun, have issued the exclusive algae to biofuel production technology license to PetroSun BioFuels for the Australasian market. PetroSun BioFuels is a wholly owned subsidiary of PetroSun and was formed to cultivate algae and refine the algal oil into biodiesel for distribution under the PetroSun brand throughout Australasia.

PetroSun BioFuels has commenced the search for an appropriate location to establish the initial Australia-based production plant that will cultivate algae in open and closed systems. The facility will include a biofuel refinery designed to produce up to 20 million gallons of biodiesel per year. The production and refining capacity will be increased based on market demand for biodiesel within the lic...


Recommended Offsite Brand Management Resource

Direct Marketing Topics | Direct Marketing News, Glossary and More - Everything you need to know about Direct Marketing


More Offsite Brand Management Resources



Powered by Odin Assemble v2.0