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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.
Brand Management Press Releases
Brand Management
We have 6 pages of Brand Management Press Releases.
Big Apple Worldwide, Inc. (PINKSHEETS: BPWW)
is pleased to announce that their wholly owned subsidiary, Big Apple
Travel, has enlisted travel sales representatives in Michigan and Colorado.
They are located in Macomb, Michigan and Broomfield, Colorado, and will
target the greater Detroit and Denver areas.
These are the first Big Apple Travel agents working outside of their
Central Florida headquarters. The new agents were placed as a result of
leads generated from past trade shows and advertisements, and the Company
plans to focus their strategy on increasing Leisure Travel revenues across
the United States.
"We have been rapidly expanding our presence across the country through our
website, shows and print marketing. The new agents will allow us to build
the Big Apple Travel brand name in these major metropolitan areas. In the
next twelve months we wi...
Centennial Communications Corp. (NASDAQ: CYCL)
Centennial Communications Corp. (NASDAQ: CYCL) ("Centennial") today
reported income from continuing operations of $0.3 million, or $0.00 per
diluted share, for the fiscal third quarter of 2007 as compared to a loss
from continuing operations of $2.7 million, or $0.03 per diluted share, in
the fiscal third quarter of 2006. The fiscal third quarter of 2007
included $1.9 million of stock-based compensation expense due to the
Company's adoption of SFAS 123R (expensing for stock options).
Consolidated adjusted operating income (AOI)(1) from continuing operations
for the fiscal third quarter was $84.6 million, as compared to $83.0
million for the prior-year quarter. Consolidated AOI ...
Viva World Trade, Inc. (PINKSHEETS: VVWT) (the "Company" or "Viva") and its Mexican subsidiary Canmex Imports
("Canmex"), the exclusive importer and national distributor of the "mike's
hard lemonade" brand family in Mexico, are pleased to announce the Company
has entered into a sales and marketing agreement with Grupo ServiBar, S.A.
de C.V. to introduce "mike's" to up to 50,000 hotel minibars across Mexico.
ServiBar is the one of world's largest manufacturers and administrators of
complete turnkey hotel minibar and safe systems. Founded in 1973 and
headquartered in Queretaro, Mexico, the company currently has systems
located in over 300,000 hotel rooms worldwide.
The agreement will allow the Company to rollout "mike's hard lemonade" to
up to 50,000 hotel room minibars across Mexico, with a large presence in
Mexico City and all the popular resort areas...
Twistbox Entertainment, Inc.
(www.twistbox.com), a global leading producer and publisher of mobile
entertainment, has signed an exclusive agreement with Fashion TV
(www.ftv.com) to bring the latest in international fashion, beauty and
lifestyle news to mobile phones and devices throughout the world.
Through the "FTV Mobile Portal" and a selection of thematic "FTV Mobile TV
Channels," Twistbox will offer a comprehensive array of "made-for-mobile"
programming. It will be fully integrated with popular Fashion TV branded
offerings in over 190 countries including the Fashion TV television channel
and the FTV.com website. With the latest runway coverage from design
houses such as Gucci, Marc Jacobs, Prada, Ralph Lauren, Versace, and Manolo
Blahnik, to the hottest new names on the style scene from Paris to Los
Angeles and Russia to China, FTV Mobile aims to be the premier destination
and community for the fashion ent...
As Major League Soccer (MLS) kicks-off its 2007
season, XanGo LLC, the first-ever jersey sponsor of U.S. pro soccer team,
today launched an interactive Web site to support the sport's growing
popularity. XANGOSOCCER.COM gives budding soccer fans the history, rules
and terminology of the world's most popular sport.
XANGO, a global nutritionals leader, announced its landmark sponsorship of
MLS' Real Salt Lake franchise in November 2006, making it the first company
to sponsor the jersey-front of a major-league U.S. professional sports
team.
"XANGO loves soccer. We're big fans of this great game and our home team
Real Salt Lake," said XANGO Chief Marketing Officer Gordon Morton.
"XANGOSOCCER.COM is dedicated to helping fans understand and follow the
game of soccer. Whether you're a parent with kids starting their young
soccer careers or you're looking to brush up on the rules of the game, our
Web site will serve as your online soccer resource."
XANGOSOCCER.COM links fans to ...
imc2 created a Search Marketing Trademark
Protection solution to address companies' increasing need to protect their
trademarked names within online paid search listings. Establishing and
protecting a company's trademarked brand requires significant investment in
time and money. In the online medium, trademark infringement within paid
search listings can quickly defeat these costly efforts.
imc2's Search Marketing Trademark Protection protects marketers'
trademarked names from being improperly used with the ad text of a paid
search engine result on Google™ and Yahoo!®.
"When building a brand, it is vital to protect the trademarked name to
ensure integrity for the brand," said Cyrus Karimi, imc2's director of
search marketing. "We now offer our clients an iron-clad way to monitor and
police this process through our strong relationships with the search
properties and our custom technology."
With the Search Marketing Trademark Protection service, imc2 provides
marke...
According to two studies published in the
April issue of American Journal of Preventative Medicine, Americans are
missing the mark in meeting their daily-recommended servings of fruit and
vegetables. Jamba Juice, the category-defining
leader in healthy blended beverages, juices, and good-for-you snacks,
continues its commitment to healthy living by providing more choices of its
popular All Fruit™ smoothies with Pomegranate Paradise™ and Peach Perfection™ that are
available in stores now.
Made with 100% pure fruit and fruit juice, Jamba All Fruit™ provides
five servings of fruit per Original 24oz size. These delicious fruitful
blends deliver natural energy and are a great way to help people of all
ages meet their nutritional goals. All Fruit™ smoothies ...
Linkwell Corporation (OTCBB: LWLL), a
leading developer, manufacturer and distributor of healthcare-related
disinfectants in China, today announced its financial results for the year
ended December 31, 2006.
The Company recorded revenues of approximately $7.75 million for the year
ended December 31, 2006; representing an approximately 42% increase from
$5.47 million in revenues recorded for 2005. Gross profit for the year
ended December 31, 2006 was $3.136 million, representing an approximately
47% increase from gross profit of $2.137 million in 2005. The GAAP net
income for 2006 was $568,120 or $0.01 earnings per share, compared to a
loss of $1,267,387 or $(-0.03) per share for 2005. Net income from Chinese
operations for 2006 were $1,161,828 (non-GAAP Earnings: $0.02 per share),
reflecting an increase of approximately 82% from $636,468 recorded net
income ...
Sleep Country USA, the Northwest's largest
seller of premium mattresses, today announced the launch of its new online
store at www.sleepcountry.com. For local consumers that prefer a no frills
way to shop in the comfort of their own home, the Sleep Country USA e-store
offers a selection of premium quality mattress sets made by trusted
national manufacturers at discount prices.
"Consumer spending online has increased exponentially during the past ten
years, demonstrating a significant shift in consumer buying habits," said
Terry Horsley, executive vice president, marketing and merchandising, Sleep
Country USA. "In response to customer demand, we saw an opportunity to
offer a different selection of mattress sets online that represented the
same high quality of products and competitive pricing, while not competing
with our brick-and-mortar stores. To date, the Sleep Country e-store has
been a tremendous success, satisfying shoppers' desires t...
Blackout Media Corp.'s (PINKSHEETS: BKMP) -- The
Fight Network, North America's first and only all-combatant sports and
entertainment channel, has launched a TV campaign to lure viewers to its
network by -- no surprise -- trying to pick a fight.
A series of 30-second TV commercials feature a 'Joe Average' character who
hurls insults and taunts at strangers and passers-by in an attempt to
provoke a confrontation.
The spots were created by copywriter Stephen Stahl and art director Mike
Cook of Cossette Communication-Marketing, Toronto. They revolve around a
deftly delivered, dead-pan performance by actor Tal Zimerman, whose random
come-ons, appropriately, pull no punches.
Each spot ends with the question: "Looking for a fight?" followed by The
Fight Network's logo and tagline.
"Combat sports are more popular than ever, but a lot of people don't k...
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