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Brand Management Press Releases

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Brand Management

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21.) Vision Care Holdings, LLC: LASIK Vision Institute and Eyeglass World Open First Combo LASIK-Eyeglass Store to Provide Consumers With Complete Eye Care Services and Products Under One Roof

The LASIK Vision Institute, a leading provider of laser vision correction services, and Eyeglass World, a top retailer of eyewear, today announced the opening of a combination LASIK-eyeglass store in metropolitan Indianapolis. The LASIK Vision Institute and Eyeglass World are both wholly owned subsidiaries of Vision Care Holdings, LLC.

The store is located at 14708 Highway 31 North in Carmel, Indiana, 46032 and can be reached at 317-815-1625.

"This new facility will let people take care of all their vision care needs in one place, and receive care from some of the most experienced optometrists and LASIK surgeons in the country," said Christopher Edwards, Chief Marketing Officer for Vision Care Holdings, LLC. "The new combination store is truly focused on the consumer, giving people many vision care options all under one roof."

Laser vision correction surgery technology has exceeded industry and patient expectations during recent years. As recent as 2-3 years ago, the bes...

22.) LynuxWorks: LynuxWorks Extends Leadership in Open-Standards With Luminosity 3, Provides Expanded Ecosystem for Developing Embedded and Real-Time Systems

Advancing its leadership in open source and open standards, LynuxWorks, Inc., a world leader in embedded software, today announced Luminosity 3, its next-generation integrated development environment (IDE) based on the popular open-source Eclipse IDE platform. Supporting the latest LynuxWorks operating systems, Luminosity 3 brings a new dimension in development -- gathering together a unified IDE and debug features in a streamlined framework and easy to use interface. In addition, developers have access to a wide array of both enterprise and embedded plug-in tools to speed development and reduce time to market via the unique Luminosity Validated Plug-In Program.

Luminosity is a full-featured Java-based IDE for LynuxWorks' new LynxOS 5 and LynxOS-SE operating systems and provides a simplified, flexible platform to create, edit, compile, manage and debug embedded and real-time applications. Based on Eclipse v3.2, Luminosity provides a pristine Eclipse framework, to which no modifica...

23.) Big Dog Holdings, Inc.: Big Dog Holdings, Inc. Reports 4th Quarter and 2006 Year Sales and Earnings and Recent Events

Big Dog Holdings, Inc. (NASDAQ: BDOG) (www.bigdogs.com) (www.thewalkingcompany.com), a developer and retailer of branded, lifestyle consumer products, today reported the financial results for the fourth quarter and year ended December 31, 2006.

As previously announced, consolidated net sales for the fourth quarter 2006 were $72.6 million, a 22.2% increase as compared to $59.4 million in the same quarter of 2005. Our consolidated net sales increased $13.2 million primarily due to the additional new stores opened during the period, the Steve's Shoes, Inc. acquisition on January 31, 2006 and a comparative store sales increase of 5.8% (TWC had a comparative store sales increase of 14.5% while the Big Dogs chain had a comparative store sales decrease of 4.3%). The Compa...

24.) Drive Marketing and Associates, Inc.: Premier Marketing Firm Announces Expansion

In reaction to growing demand throughout the east coast, Drive Marketing & Associates, Inc. announced today its expansion plans for the northeast region of the United States. As the leading force in promotional marketing, Drive Marketing has officially launched in Hartford, CT. Additional openings are projected throughout 2007 and into 2008 in areas such as Albany, New Haven, Providence and Boston.

After increased successes in its first year, CEO William Bishop revealed plans to expand immediately into the Hartford, CT market within the next two weeks. Now businesses in and throughout New England will have the same access to Drive Marketing's professional marketing services which allow companies to talk to their customers face-to-face to significantly increase foot traffic.

Drive Marketing will build upon its already expansive client portfolio which includes the New York Yankees, Papa John's, the Washington Redskins and the Philadelphia 76ers.

As a response to increasin...

25.) JCK Events: The 2007 Design Center at the JCK Show - Las Vegas

The 16th annual JCK Show - Las Vegas will offer a wonderful array of talented designers who will be featured in the 2007 Design Center. Jewelry retailers from around the world will have the opportunity to source 100 established, up and coming designer companies who will showcase an assortment of designs and styles that represent all facets of the designer jewelry world. The JCK Show - Las Vegas is taking place June 1-5, 2007 at the Sands Expo & Convention Center/Venetian Hotel Resort Casino and the Las Vegas Convention Center. The Design Center will be located on level 2 of the Sands Expo Center.

For the first time, The Design Center will be featured during the JCK Las Vegas Annual Welcome Reception taking place on June 1 from 7 pm - 9:30 pm in the Pallazzo Ballroom at the Venetian Hotel Resort Casino. The Design Center exhibitors will have a designated area to showcase their products, providing attendees with a sneak preview and sampling of the collections on display while ...

26.) HealthSport, Inc.: First NFL Sponsorship Announced for Enlyten, Inc.

Enlyten, Inc., a division of HealthSport, Inc. (OTCBB: HSPO), was created to market and distribute the new Enlyten™ SportStrips™. Enlyten announced today that it has signed a multi-year deal with its home town Buffalo Bills NFL football franchise. The Bills, whose players will be integrating the Enlyten SportStrips into their training programs, will leverage the Bills' own brand to generate national awareness for Enlyten's electrolyte delivery technology. HealthSport is a developer and marketer of branded nutritional supplements in a one-of-a-kind edible film strip delivery system

"This is a unique opportunity for our organization to help introduce Enlyten SportStrips to the consumer marketplace," Bills Vice President of Business Development Pete Guelli said. "We look forward to a long, successful partnership with Enlyten."

The partnership provi...

27.) XLNTads: New Company XLNTads Connects Big Brands With Media Generated by Consumers and Aspiring Filmmakers

Today, XLNTads ("excellent ads") Inc., a new online advertising company, officially launched to bring major brands together with consumers who'd like a shot at creating award-winning video advertisements and commercials. XLNTads is inviting brand marketers and advertising agencies to find out how they can be among the first to take full advantage of this amazing new marketing vehicle.

In early Q3 2007, XLNTads will launch a consumer-generated advertising platform allowing marketers to tap into the rapidly growing consumer-generated media (CGM) market. The XLNTads Web site gives creative consumers and filmmakers of all levels a centralized location for submitting ads for inclusion into campaigns, competitions or contests sponsored by big brand sponsors.

Advertisers benefit from the simplicity and cost efficiency of the platform, the security of a neutral environment and the cumulative site traffic generated by all brands. Without incurring exorbitant development and promotiona...

28.) Hanley Wood: Southern Living(R) House Plans and Hanley Wood Announce New House Plans and Book Marketing Partnership

The two powerhouses of the house plans marketing business -- Hanley Wood and Southern Living® House Plans -- are joining to expand the availability of the premier house plans collection in the custom-home building industry with the first-ever collection of Southern Living branded house plans books.

Southern Living House Plans and Hanley Wood LLC have announced a new licensing and partnership agreement for the marketing of the Southern Living House Plans Collection, a portfolio of homes designed exclusively for the magazine. For the first time, the Southern Living House Plans Collection, will be marketed through books, and will be made available to custom-home building consumers and builders through bookstores, home centers and for direct purchase through the web.

For the past 20 years, Southern Living House Plans has commissioned the nation's leading residential designers and architects to create new, unique and exclusive house plans for Southern Living magazine as well a...

29.) The OLB Group: OLB Group Unveils New Corporate Website to Enhance Presentations to Clients and Consumers

The OLB Group, Inc. (PINKSHEETS: OLBG), announced today that the company has launched a new corporate web site at www.olb.com. Potential clients and retail customers will now be able to view product presentations and new announcements for all new products. A presentation for the newly developed software, ShopFast PC, is an example accessible at http://www.olb.com/www/page.php?p=presentation-one

Recently, the OLB Group has begun the implementation of ShopFast™ to target the rapidly expanding Internet travel marketing sector to be offered to subscriber clients. In addition, OLB Group offers brand name products for cosmetics, fragrances, skincare, and hair care products. The company will be expanding its product fulfillment and distribution program for its ...

30.) Newspaper Association of America: NAA Launches 2007 Industry Trade Campaign Showcasing Value of Newspapers as 'The Multi-Medium'

Hundreds of newspapers joined forces today to launch the industry's 2007 trade campaign with simultaneous publication of print and online ads that communicate to advertisers the value of the engaged audience delivered by today's newspapers in all their forms. With the tagline, "Newspaper. The Multi-Medium," the campaign communicates to media planners and buyers that the brand power, content and credibility of newspaper media -- from print and online to niche publications and wireless products -- serve the needs of advertisers better than any other medium.

"The 2007 campaign is an aggressive presentation of the innovative print and digital products newspapers use to engage a diverse and growing audience highly valued by advertisers," said NAA President and CEO John F. Sturm. "The ad campaign emphasizes newspaper's ability to combine the strengths of the Internet and print while expanding its reach and influence in a time of critical transformation for the industry."

The spring c...


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