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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.
Brand Management Press Releases
Brand Management
We have 6 pages of Brand Management Press Releases.
The LASIK Vision Institute, a leading
provider of laser vision correction services, and Eyeglass World, a top
retailer of eyewear, today announced the opening of a combination
LASIK-eyeglass store in metropolitan Indianapolis. The LASIK Vision
Institute and Eyeglass World are both wholly owned subsidiaries of Vision
Care Holdings, LLC.
The store is located at 14708 Highway 31 North in Carmel, Indiana, 46032
and can be reached at 317-815-1625.
"This new facility will let people take care of all their vision care needs
in one place, and receive care from some of the most experienced
optometrists and LASIK surgeons in the country," said Christopher Edwards,
Chief Marketing Officer for Vision Care Holdings, LLC. "The new
combination store is truly focused on the consumer, giving people many
vision care options all under one roof."
Laser vision correction surgery technology has exceeded industry and
patient expectations during recent years. As recent as 2-3 years ago, the
bes...
Advancing its leadership in open source and
open standards, LynuxWorks, Inc., a world leader in embedded software,
today announced Luminosity 3, its next-generation integrated development
environment (IDE) based on the popular open-source Eclipse IDE platform.
Supporting the latest LynuxWorks operating systems, Luminosity 3 brings a
new dimension in development -- gathering together a unified IDE and debug
features in a streamlined framework and easy to use interface. In addition,
developers have access to a wide array of both enterprise and embedded
plug-in tools to speed development and reduce time to market via the unique
Luminosity Validated Plug-In Program.
Luminosity is a full-featured Java-based IDE for LynuxWorks' new LynxOS 5
and LynxOS-SE operating systems and provides a simplified, flexible
platform to create, edit, compile, manage and debug embedded and real-time
applications. Based on Eclipse v3.2, Luminosity provides a pristine
Eclipse framework, to which no modifica...
Big Dog Holdings, Inc. (NASDAQ: BDOG)
(www.bigdogs.com) (www.thewalkingcompany.com), a developer and retailer of
branded, lifestyle consumer products, today reported the financial results
for the fourth quarter and year ended December 31, 2006.
As previously announced, consolidated net sales for the fourth quarter 2006
were $72.6 million, a 22.2% increase as compared to $59.4 million in the
same quarter of 2005. Our consolidated net sales increased $13.2 million
primarily due to the additional new stores opened during the period, the
Steve's Shoes, Inc. acquisition on January 31, 2006 and a comparative store
sales increase of 5.8% (TWC had a comparative store sales increase of 14.5%
while the Big Dogs chain had a comparative store sales decrease of 4.3%).
The Compa...
In reaction to growing demand throughout the
east coast, Drive Marketing & Associates, Inc. announced today its
expansion plans for the northeast region of the United States. As the
leading force in promotional marketing, Drive Marketing has officially
launched in Hartford, CT. Additional openings are projected throughout 2007
and into 2008 in areas such as Albany, New Haven, Providence and Boston.
After increased successes in its first year, CEO William Bishop revealed
plans to expand immediately into the Hartford, CT market within the next
two weeks. Now businesses in and throughout New England will have the same
access to Drive Marketing's professional marketing services which allow
companies to talk to their customers face-to-face to significantly increase
foot traffic.
Drive Marketing will build upon its already expansive client portfolio
which includes the New York Yankees, Papa John's, the Washington Redskins
and the Philadelphia 76ers.
As a response to increasin...
The 16th annual JCK Show - Las Vegas will offer
a wonderful array of talented designers who will be featured in the 2007
Design Center. Jewelry retailers from around the world will have the
opportunity to source 100 established, up and coming designer companies who
will showcase an assortment of designs and styles that represent all facets
of the designer jewelry world. The JCK Show - Las Vegas is taking place
June 1-5, 2007 at the Sands Expo & Convention Center/Venetian Hotel Resort
Casino and the Las Vegas Convention Center. The Design Center will be
located on level 2 of the Sands Expo Center.
For the first time, The Design Center will be featured during the JCK Las
Vegas Annual Welcome Reception taking place on June 1 from 7 pm - 9:30 pm
in the Pallazzo Ballroom at the Venetian Hotel Resort Casino. The Design
Center exhibitors will have a designated area to showcase their products,
providing attendees with a sneak preview and sampling of the collections on
display while ...
Enlyten, Inc., a division of HealthSport, Inc.
(OTCBB: HSPO), was created to market and distribute the new Enlyten™
SportStrips™. Enlyten announced today that it has signed a multi-year
deal with its home town Buffalo Bills NFL football franchise. The Bills,
whose players will be integrating the Enlyten SportStrips into their
training programs, will leverage the Bills' own brand to generate national
awareness for Enlyten's electrolyte delivery technology. HealthSport is a
developer and marketer of branded nutritional supplements in a
one-of-a-kind edible film strip delivery system
"This is a unique opportunity for our organization to help introduce
Enlyten SportStrips to the consumer marketplace," Bills Vice President of
Business Development Pete Guelli said. "We look forward to a long,
successful partnership with Enlyten."
The partnership provi...
Today, XLNTads ("excellent ads") Inc., a
new online advertising company, officially launched to bring major brands
together with consumers who'd like a shot at creating award-winning video
advertisements and commercials. XLNTads is inviting brand marketers and
advertising agencies to find out how they can be among the first to take
full advantage of this amazing new marketing vehicle.
In early Q3 2007, XLNTads will launch a consumer-generated advertising
platform allowing marketers to tap into the rapidly growing
consumer-generated media (CGM) market. The XLNTads Web site gives creative
consumers and filmmakers of all levels a centralized location for
submitting ads for inclusion into campaigns, competitions or contests
sponsored by big brand sponsors.
Advertisers benefit from the simplicity and cost efficiency of the
platform, the security of a neutral environment and the cumulative site
traffic generated by all brands. Without incurring exorbitant development
and promotiona...
The two powerhouses of the house plans
marketing business -- Hanley Wood and Southern Living® House Plans --
are joining to expand the availability of the premier house plans
collection in the custom-home building industry with the first-ever
collection of Southern Living branded house plans books.
Southern Living House Plans and Hanley Wood LLC have announced a new
licensing and partnership agreement for the marketing of the Southern
Living House Plans Collection, a portfolio of homes designed exclusively
for the magazine. For the first time, the Southern Living House Plans
Collection, will be marketed through books, and will be made available to
custom-home building consumers and builders through bookstores, home
centers and for direct purchase through the web.
For the past 20 years, Southern Living House Plans has commissioned the
nation's leading residential designers and architects to create new, unique
and exclusive house plans for Southern Living magazine as well a...
The OLB Group, Inc. (PINKSHEETS: OLBG),
announced today that the company has launched a new corporate web site at
www.olb.com. Potential clients and retail customers will now be able to
view product presentations and new announcements for all new products. A
presentation for the newly developed software, ShopFast PC, is an example
accessible at http://www.olb.com/www/page.php?p=presentation-one
Recently, the OLB Group has begun the implementation of ShopFast™ to
target the rapidly expanding Internet travel marketing sector to be offered
to subscriber clients. In addition, OLB Group offers brand name products
for cosmetics, fragrances, skincare, and hair care products. The company
will be expanding its product fulfillment and distribution program for its
...
Hundreds of newspapers joined forces today to
launch the industry's 2007 trade campaign with simultaneous publication of
print and online ads that communicate to advertisers the value of the
engaged audience delivered by today's newspapers in all their forms. With
the tagline, "Newspaper. The Multi-Medium," the campaign communicates to
media planners and buyers that the brand power, content and credibility of
newspaper media -- from print and online to niche publications and wireless
products -- serve the needs of advertisers better than any other medium.
"The 2007 campaign is an aggressive presentation of the innovative print
and digital products newspapers use to engage a diverse and growing
audience highly valued by advertisers," said NAA President and CEO John F.
Sturm. "The ad campaign emphasizes newspaper's ability to combine the
strengths of the Internet and print while expanding its reach and influence
in a time of critical transformation for the industry."
The spring c...
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