Marketing Information

Backchannelmedia Inc., a provider of direct response TV (DRTV) and television advertising services, named Stephen Friedman as executive vice president of sales. As a seasoned sales executive with over 30-years experience, Friedman will be responsible for building the company's sales organization, generating new revenue streams for the company and helping to execute on Backchannelmedia's long-term business plan of bringing accountability to TV advertising.

"Backchannelmedia is experiencing a tremendous amount of growth as more and more advertisers look for ways to increase their return on investment through direct response TV campaigns," said Daniel Hassan, Co-CEO of Backchannelmedia. "Stephen's proven track record for building strong sales teams in the advertising and consumer goods industry will allow us to continue growing our business and capitalize on this market opportunity."

Backchannelmedia is changing the way television media advertising is bought and is making televis...

Housing may be taking a breather, but this may ultimately mean more home remodeling, particularly on the part of wealthy consumers. When it comes to home appliances, high net worth consumers have rated Wolf, AGA and Gaggenau the three brands with the highest brand status in the Luxury Institute's annual 2006 Luxury Brand Status Index (LBSI) survey for Home Appliances. Viking and Sub-Zero round out the "A List " of most prestigious brands in this competitive category.

As the top ranked brand, Wolf ranks in first or second place for each of the four component indices: consistently superior quality, uniqueness and exclusivity, used by people who are admired and respected, and making customers feel special across the entire brand experience. It is also the brand most likely to be recommended by wealthy consumers to those they care about.

British made AGA appliances ranks second in overall LBSI, and first for exclusivity and self-enhancement. The AGA brand is also perceived as the m...

Magline, the leading provider of innovative route distribution solutions, today announced the launch of Powered Gemini, the first powered convertible hand truck. This advanced new product significantly reduces stress on users while increasing the safety and productivity of professional delivery routes. With the launch of Powered Gemini, Magline continues to deliver market leadership and innovation focused on building its customers' business.

Powered Gemini reduces user fatigue and increases worker safety and productivity by nearly eliminating pushing and pulling of loads. It supports larger, more stable loads, which enable fewer trips and faster delivery times. Its nitrogen-inflated pneumatic tires, another industry first, stay inflated six times longer than air-filled tires, thereby reducing maintenance and increasing up-time.

"Powered Gemini is another example of how Magline is leading the market by providing a variety of innovative solutions that help our customers succeed,"...

The Energizer® Back-to-School 2006 promotion launched in June includes a mini CD-ROM, Web radio and video plus downloads -- and all of the music and artists are from Universal Music Group, the world's largest music company. Universal Music Special Markets has provided the 20 music related questions and tracks for the "Name That Tune" game on the CD-ROM, 120 recordings for the three Web radio channels and 25 music videos for the Web video channel plus song downloads from its extensive digital catalog.

The CD-ROM, included in 350,000 packages of Energizer® brand batteries, immerses the listener in Energizer Studio AA, a digital music studio environment with a multimedia music experience featuring interactive games and activities such as "Name That Tune" and "Energizer Bunny® Beats." The latter is an interactive game in which the player becomes a virtual drummer in a rock 'n' roll band, playing solo or challenging a friend via e-mail to a Sound Off.

The disc also ...

Americans can cut the chance of dying in a home fire nearly in half by adopting the simple lifesaving habit of ensuring they have a working smoke alarm. This is why the International Association of Fire Chiefs (IAFC), Energizer® Max® brand Batteries and more than 5,800 fire departments across the country are speaking out with a simple message, "Change Your Clock Change Your Battery®."

Working smoke alarms help save lives in home fires. It is a simple concept yet approximately 1,000 children under the age of 20 die annually in house fires -- an average of nearly three children each day. So make fire safety a priority by reminding your families, friends, and neighbors to use the "extra hour" to change their smoke alarm batteries on Sunday, October 29, when they change their clocks (from Daylight Saving Time).

A simple habit can save a life

"The smoke alarm located in the main floor hallway in our home sounded when a bird's nest caught fire in our chimney," s...

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced it has been ranked for the third consecutive year to Software Magazine's annual list of the top 500 software companies in the world. Fueled by 108 percent year-over-year top-line revenue growth from 2004 to 2005, Omniture is the only Web analytics firm on the list, climbing 84 positions to 264. In its 24th year, the Software 500 list is a revenue-based ranking of the world's largest software and services suppliers targeting medium to large enterprises, their IT professionals, software developers and business managers involved in software and services purchasing.

"We are very pleased to be listed on the Software 500 for a third consecutive year and recognized as a leader based on software revenue growth," said Josh James, CEO and co-founder of Omniture. ...

National Association of Broadcasters (NAB) New York 2006 -- Booth #405 -- Maxell Corporation of America, the technology and marketing leader in advanced data storage media, will showcase its holographic storage, Blu-ray and HD-DVD technologies at NAB New York, a premier event for thousands of video and production professionals who participate to learn about leading-edge technologies that impact the broadcast industry. The show takes place October 24-25 at the Jacob Javitz Center in New York.

"The growing number of content channels ranging within wireless, Internet, and cable is pushing storage requirements to new limits for broadcast and production businesses," said Tony Petruzziello, director of sales for Maxell's Professional Media Products Division. "Given our industry track record for performance and quality, our HD and Holographic media technologies are gaining significant attention with broadcasters and content developers as their demand for more capacity continues to swell...

National lifestyle brand KN Karen Neuburger and parent company KN Ltd. has selected San Francisco-based Allison & Partners as its new public relations agency of record.

KN Karen Neuburger is best known for sleepwear and pajamas deemed by Oprah as one of the media superstar's "favorite things." Today, this San Rafael, California-based lifestyle brand, sold across the nation in major department stores, specialty stores and online, has branched into comfort-inspired fashion, accessories, home and crafting products.

Allison & Partners will be handling all product, corporate and cause-related public relations for KN Karen Neuburger and parent company, KN Ltd., including support for the company's three major "Shop for a Cause" initiatives with nonprofit partners including The Breast Cancer Research Foundation, First Book and WomenHeart. In addition, the firm will assist with the launch of several new product lines in 2007, including a line of women's sportswear and accessorie...

Market Wire, a leading newswire in North America and a full-service distributor of company press releases and material news, and its parent company CCNMatthews, welcomed October with the celebration of two important anniversaries: the one-year strategic alliance with The Canadian Press (CP) and the six-month anniversary of the acquisition of Market Wire by CCNMatthews. The combination of CCNMatthews and Market Wire represents the first fully integrated North American newswire with one of the largest distribution footprints across Canada and the United States.

"Market Wire's growth reinforces our commitment to bring our clients' messages to the world," said Michael Nowlan, president and CEO of CCNMatthews, parent company of Market Wire. "With our expanded service offerings, additional locations and focus on client service and product innovation, all communications professionals can be assured that when it comes to maximizing th...

Lyric Jeans, Inc. (PINKSHEETS: LYJN) and its brand Lyric Culture, a cutting-edge premium clothing company, were the focus of a two-page feature article in this week's California Apparel News. The region's premiere publication covering fashion, retailing, manufacturing and textile information affecting the California fashion industry touted Lyric as "one of the more ambitious and original denim launches in some time." The article further explored the inspired concept and marketing strategy behind the brand through an interview with Lyric President Hanna Rochelle Schmieder.

Lyric Culture is a music driven premium apparel line involving lyrical content on jeans, denim wear, leather and accessories. Each item in the collection reflects the personality, style and flare of the artist and song through its design. The company uses the words of legendary artists ...