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Brand Management Press Releases

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Brand Management

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51.) Giant Step: Giant Step Announces Music Licensing and Supervision Department http://www.giantstep.net/musicsupervision/

Giant Step announces the formation of a music licensing and music supervision department. http://www.giantstep.net/musicsupervision/ will serve as a place where music supervisors, advertising agencies, film companies, and directors can find Giant Step endorsed music for their projects. It will introduce companies to the music and help with music clearance for usage in film and TV projects.

The new department will offer music from Giant Step Records, which includes artists like Donnie, Carl Hancock Rux, Jiva, and RSL. It will also administer music from other artists and catalogs including Ben Watt's Buzzin' Fly, Gilles Peterson's new Brownswood label, David Byrne's Luaka Bop, Dorado Records and artist like Zap Mama, T...

52.) Pets Best Insurance: Pet-Togethers Partners With Pets Best Insurance to Increase Pet Health

Pet-Togethers, Inc., an Arizona company that developed and markets PetCentrx "Vim & Vigor" wellness products for pets, today announced a new cooperative arrangement with Pets Best Pet Insurance Services LLC.

"Pet-Togethers is committed to improving the health and well-being of the family pet," states Michael Fantetti, president and CEO of Pet-Togethers, Inc. "Partnering with Pets Best Pet Insurance takes our commitment to good health one step further and adds a layer of security to families with pets. As with humans, experiencing a health care crisis with a family pet can be draining emotionally as well as financially. Having Pets Best Pet Insurance assures families that they can provide adequate veterinary care for their pets and not be burdened financially."

With this joint marketing agreement Pets Best policyholders will receive another opportunity to save on their pet purchases. Pet-Togethers will provide Pets Best Insurance policyholders with a two-month supply of Pet...

53.) TelePlus Enterprises, Inc.: TelePlus Launches New e-Commerce Site for Liberty Wireless and Advances Marketing Push to Increase Online Sales

TelePlus Enterprises, Inc. (OTCBB: TLPE) (FRANKFURT: YT3) (www.teleplus.ca) ("TelePlus" or the "Company") is pleased to announce that it has launched its new e-Commerce site for Liberty Wireless. The redesigned site is slicker, more hip and user friendly and better caters to the Company's targeted demographic, including teens, students and ethnic communities. The site was also optimized for search engines, making it easier for prospective clients to find out about Liberty Wireless offerings. The website is geared towards a shopping-cart model given its e-Commerce nature.

"Our marketing team did a great job in the redesign of the Liberty site. I am confident the new site will increase our onl...

54.) OTSP: Super Bowl XL Champions Weigh-In on the Fight Against Hunger

NFL athletes are often measured in a variety of ways -- from quarterback ratings to total rushing yards to touchdowns, but by their weight in soup? Ben Roethlisberger and Max Starks of the Pittsburgh Steelers were measured on quite a different scale today, on an oversized soup spoon-shaped scale, to be exact. Big Ben and Max, along with their moms, Brenda Roethlisberger and Eleanor Starks, took part in the "Campbell's Chunky" Soup Spoon Weigh-In, all in the name of charity. The players and their moms were weighed on the soup-er spoon-shaped scale, with their weight balanced by hundreds of cases of soup. The Weigh-In resulted in the combined weight of the Roethlisbergers and Starks', 852 cans, being donated directly to the Greater Pittsburgh Community Food Bank, thus helping "Campbell's Chunky" get one step closer to its mission of filling up food banks nationwide with one million meals this NFL season.

FOR MORE INFORMATION, VIDEO CLIPS, INTERVIEWS AND SOUNDBITES ON THE CAMPBELL'S C...

55.) Opto 22: Mark Engman Named Opto 22 President and CEO

Opto 22, a developer and manufacturer of hardware and software for industrial automation, remote monitoring, data acquisition, and machine-to-machine (M2M) applications, has named Mark Engman President and CEO effective immediately. Engman succeeds his father, Opto 22 founder Robert (Bob) Engman, who will continue with the company in a consultative and advisory role.

In what he described as "part of an evolutionary process," Bob Engman made the announcement in a brief meeting with Opto 22 employees. "After 30 years, it's time to formally hand over the company to Mark. He has been a large part of the reason Opto 22 has been able to stay ahead of the curve technologically and establish its reputation as the company that builds the automation and control products that are the most reliable in the industry. Under Mark's leadership, I'm very optimistic about where this company will be in another 30 years."

Mark Engman's ascension to President and CEO culminates his 23-year tenure wi...


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