Marketing Information

Datran Media, a leading provider of performance-based email marketing solutions, today announced that its chief technology officer, Joshua Baer, will speak on three panels at the Authentication and Online Trust Summit (AOTS) in Boston, April 18-19, 2007. This will be Baer's third year championing the industry-wide initiative at the summit. Alongside experts from Microsoft, Bank of America and others, Baer will lead discussions on authentication, feedback loops, unsubscribe options and predictions for 2008. Baer's continued involvement in AOTS supports Datran Media's commitment to furthering the education of email best practices and preserving consumer trust in online channels.

On day one of AOTS, at 2:30 p.m., Baer will participate on a panel titled "Through the Looking Glass: Authentication from the Marketing POV." Moderated by Fran Maier, executive director and president of TRUSTe, this panel will discuss the business value of authentica...

Discera, Inc., a world leader in CMOS MEMS oscillators, resonators, and provider of next-generation timing solutions, today announced that Tyco Electronics' M/A-COM, a leading provider of wireless radio frequency (RF), microwave and millimeter wave components and systems, has qualified Discera's MEMS-based oscillator series, MOS1, for use in their telemetry transmitters. M/A-COM qualified Discera's device after a series of tests as an alternative to quartz crystal in building timing components.

The durability of consumer electronics products is tested daily. Devices such as phones, PDAs and MP3 players are always being dropped, bumped or jostled and are expected to continue working in this rugged environment. When M/A-COM tested the reliability of the new Discera component for electronics devices, they tested it for military grade uses. The testing, designed to prove the reliability and durability of silicon-based resonators for timing devices, included shooting the component out o...

Linkwell Corporation (OTCBB: LWLL), a leading developer, manufacturer and distributor of healthcare related disinfectants in China, today announced it has acquired 100% equity of Shanghai Likang Biological High-Tech Company, Limited ("Likang Biological") from two affiliates and the remaining 10% equity of Shanghai Likang Disinfectant High-Tech Company, Limited ("Likang Disinfectant") from Shanghai Shanhai Group, a non-affiliated entity. This transaction makes Likang Disinfectant a wholly owned subsidiary of Linkwell Corporation.

Linkwell made the two acquisitions in exchange for 4 million restricted shares of its common stock. The completion of this transaction makes Likang Disinfectant a wholly owned subsidiary of Linkwell Corporation and allows Linkwell to enter into additional product markets through Likang Biological.

Likang Biological is a high-tech ...

Cadence Design Systems, Inc. (NASDAQ: CDNS), the leader in global electronic-design innovation, today announced that ClearSpeed Technology (LSE: CSD), the world leader in acceleration technology for high-performance computing (HPC), has adopted the Cadence® Incisive® Plan-to-Closure Methodology featuring Incisive Enterprise Manager. By following the Plan-to-Closure Methodology, ClearSpeed achieved higher levels of quality and predictability in its compute-intensive applications featuring PCI Express-based designs.

ClearSpeed develops massively parallel coproc...

IBM (NYSE: IBM) today announced that W3i, a downloadable content solutions company that runs Freeze.com, has streamlined and simplified its entire IT infrastructure and eliminated the expense of additional power and cooling equipment for its data center by migrating to IBM BladeCenter servers.

Launched in 2001, the Minnesota-based company offers screensavers and graphics through its websites, Freeze.com, ScreenSaver.com, Wallpapers.com and Ringtone.com, as well as thousands of sites throughout the Internet. It prides itself in delivering a high-quality on-line experience to nearly 85 million users. To improve its service to its customers, W3i wanted to build a more efficient computing infrastructure that could handle spikes in demand without adding more servers or sacrificing IT staff time.

The company turned to IBM, the industry's leading blade vendor, to h...

Winning Brands Corporation (PINKSHEETS: WNBD) (www.WinningBrands.ca) announces that its environmental clean-up solution Winning Colours® Multi-Cleaner will become available to significantly more paint retailers in the Western U.S. due to an immediate additional distributor listing with Paint Sundries Solutions of Kirkland, Washington -- a major supplier of sundries to the American paint retailing sector serving 13 Western states. For the first time, this reach will include Alaska and Hawaii. www.PaintSundries.com

The listing is significant because of the total geographic coverage of Western states that will result and the fact that Paint Sundries Solutions has sophisticated infrastructural capabilities to provide a high level of retailer service related to distribu...

Nielsen BuzzMetrics, the global measurement standard in consumer-generated media, today launched a powerful visualization tool to map how consumers naturally think and talk about brands across billions of unaided conversations online.

The Brand Association Map™ (BAM) uses advanced text-mining algorithms to plot the most important language, attributes, issues and themes about a brand in concentric circles, derived from consumer expression in blogs, boards, ratings sites and other forms of consumer-generated media (CGM). With the brand represented in the bull's eye, the resulting visualization empowers marketers to quickly grasp how brand identity, reputation and equity mesh with core assumptions.

"The Brand Association Map takes a powerful snapshot of a brand DNA, helping marketers reconcile intuition and beliefs about brands with how consumers really contextualize them," said Jerry Needel, senior vice president, Product Management, Nielsen BuzzMetrics. "This aids understa...

China Direct Trading Corp. (OTCBB: CHDT) (China Direct), a Florida corporation, announces its wholly owned subsidiary, Capstone Industries ("Capstone"), has developed a new product called the "Travel Flip-Neck Booklight." This product will be introduced through a major book retailer's chain-wide 2007 Father's Day promotion. Our new booklight will be offered to all of Capstone's existing retail partners.

The Travel Flip-Neck Booklight is "ultra" lightweight for "Reading-On-The-Go" and easily fits into briefcases, pocket books, backpacks and is perfect for leisure and business travel. The 2 Super Bright LED Lights offer the consumer extra wide reading area coverage with a sturdy clip for all reading materials.

"Capstone intends to continue to develop new and innovative lighting products for our customers in the booklight market," said Gerry McClinton, Pres...

Viva World Trade, Inc. (PINKSHEETS: VVWT) (the "Company" or "Viva") and its Mexican subsidiary Canmex Imports ("Canmex"), the exclusive importer and national distributor of the "mike's hard lemonade" brand family in Mexico, are pleased to announce the Company has entered into a sales and marketing agreement with Grupo ServiBar, S.A. de C.V. to introduce "mike's" to up to 50,000 hotel minibars across Mexico.

ServiBar is the one of world's largest manufacturers and administrators of complete turnkey hotel minibar and safe systems. Founded in 1973 and headquartered in Queretaro, Mexico, the company currently has systems located in over 300,000 hotel rooms worldwide.

The agreement will allow the Company to rollout "mike's hard lemonade" to up to 50,000 hotel room minibars across Mexico, with a large presence in Mexico City and all the popular resort areas...

As Major League Soccer (MLS) kicks-off its 2007 season, XanGo LLC, the first-ever jersey sponsor of U.S. pro soccer team, today launched an interactive Web site to support the sport's growing popularity. XANGOSOCCER.COM gives budding soccer fans the history, rules and terminology of the world's most popular sport.

XANGO, a global nutritionals leader, announced its landmark sponsorship of MLS' Real Salt Lake franchise in November 2006, making it the first company to sponsor the jersey-front of a major-league U.S. professional sports team.

"XANGO loves soccer. We're big fans of this great game and our home team Real Salt Lake," said XANGO Chief Marketing Officer Gordon Morton. "XANGOSOCCER.COM is dedicated to helping fans understand and follow the game of soccer. Whether you're a parent with kids starting their young soccer careers or you're looking to brush up on the rules of the game, our Web site will serve as your online soccer resource."

XANGOSOCCER.COM links fans to ...