Marketing Information

VoiceIndigo™ today announced a worldwide partnership with Samsung bringing podcasting to Samsung mobile phones.

Samsung Mobile Podcasts by VoiceIndigo will be pre-loaded on Samsung mobile phones. The first model has already begun shipping on the innovative Samsung UpStage, Music-centric dual face phone. The Samsung UpStage is a union of slim style and function available through Sprint.

VoiceIndigo is the first advertising-supported Podcasting service to ship bundled on a phone from a major handset manufacturer and a major carrier in the United States.

Samsung Mobile Podcasts makes it easy for consumers to listen to their favorite podcasts anytime, anywhere; as easy as listening to the radio. Categories include sports, comedy, entertainment, news, business, and music.

"Samsung Mobile Podcasts puts the consumer back in control by making it easy to obtain personally relevant and compelling programming on the go, from thousands of major content providers," says Joh...

Silverback Media plc (PLUS: SBMP)(FRANKFURT: SVD) is pleased to announce that its AdSoda Interactive Inc. business unit has launched Version 2.0 of "ASIA," its proprietary dynamic ad server. ASIA (AdSoda Interactive Adserving) is an advanced robust ad serving solution for advertisers, agencies and publishers running online and/or mobile campaigns.

ASIA's ad serving technology employs intelligent targeting methodology to deliver channel-based, relevant advertisements across the AdSoda advertising network to target the desired audience. Advertisers and publishers have complete control over the creative elements delivered to the end user.

The newly-developed version employs a robust video advertising serving solution to simplify the process of scheduling and serving pre-roll, mid-roll and post-roll video ads. This functionality provides both advertisers and...

Sleep Country USA, the Northwest's largest seller of premium mattresses, today announced the launch of its new online store at www.sleepcountry.com. For local consumers that prefer a no frills way to shop in the comfort of their own home, the Sleep Country USA e-store offers a selection of premium quality mattress sets made by trusted national manufacturers at discount prices.

"Consumer spending online has increased exponentially during the past ten years, demonstrating a significant shift in consumer buying habits," said Terry Horsley, executive vice president, marketing and merchandising, Sleep Country USA. "In response to customer demand, we saw an opportunity to offer a different selection of mattress sets online that represented the same high quality of products and competitive pricing, while not competing with our brick-and-mortar stores. To date, the Sleep Country e-store has been a tremendous success, satisfying shoppers' desires t...

New media is changing the way we communicate, yet Inland Empire marketers have not kept pace with new technologies when it comes to incorporating blogs and social networking into their marketing efforts, according to the 2007 Inland Empire Marketing Best Practices study conducted by Wilkin Guge Marketing with support from The Business Press and The Press-Enterprise.

Although widespread adoption of new media has not been integrated, respondents do recognize its future importance. Over 75% of the region's marketers view the Internet as a tactical or strategic tool to achieve marketing goals but rarely utilize social networks or find blogging to be an effective marketing tool.

"Integrating new media with traditional media can be challenging. It is no longer a one-way communication channel," said Greg Timpany, research director of Wilkin Guge Marketing. "I am anxious for next year's study to see if there is an increase in the percentage of local marketers that have integrated socia...

The LASIK Vision Institute, a leading provider of laser vision correction services, and Eyeglass World, a top retailer of eyewear, today announced the opening of a combination LASIK-eyeglass store in metropolitan Indianapolis. The LASIK Vision Institute and Eyeglass World are both wholly owned subsidiaries of Vision Care Holdings, LLC.

The store is located at 14708 Highway 31 North in Carmel, Indiana, 46032 and can be reached at 317-815-1625.

"This new facility will let people take care of all their vision care needs in one place, and receive care from some of the most experienced optometrists and LASIK surgeons in the country," said Christopher Edwards, Chief Marketing Officer for Vision Care Holdings, LLC. "The new combination store is truly focused on the consumer, giving people many vision care options all under one roof."

Laser vision correction surgery technology has exceeded industry and patient expectations during recent years. As recent as 2-3 years ago, the bes...

ChipX, leading the way with a broad range of next generation ASIC solutions, announced today that Jamshed Qamar has joined the company as Vice President of Customer Engineering Services.

In this position, Qamar will be responsible for integrating and growing the ChipX engineering services organization. He will report to the CEO, Amnon Fisher. Ophir Nadir has been promoted to Vice President and General Manager of ChipX, Israel. He will continue to manage the ChipX Research and Development activities in that location.

Qamar has 27 years in the Semiconductor industry. Prior to joining ChipX, Qamar was Executive Vice President, Technology and Marketing Center for Oki Semiconductor for 23 years. He has extensive experience in ASIC products, design implementation and business development.

"This is an opportunity and a challenge for which I have great enthusiasm and commitment. I see tremendous opportunities for ChipX," said Jamshed Qamar. "Our newly expanded product line result...

Advancing its leadership in open source and open standards, LynuxWorks, Inc., a world leader in embedded software, today announced Luminosity 3, its next-generation integrated development environment (IDE) based on the popular open-source Eclipse IDE platform. Supporting the latest LynuxWorks operating systems, Luminosity 3 brings a new dimension in development -- gathering together a unified IDE and debug features in a streamlined framework and easy to use interface. In addition, developers have access to a wide array of both enterprise and embedded plug-in tools to speed development and reduce time to market via the unique Luminosity Validated Plug-In Program.

Luminosity is a full-featured Java-based IDE for LynuxWorks' new LynxOS 5 and LynxOS-SE operating systems and provides a simplified, flexible platform to create, edit, compile, manage and debug embedded and real-time applications. Based on Eclipse v3.2, Luminosity provides a pristine Eclipse framework, to which no modifica...

China Direct Trading Corp. (OTCBB: CHDT) (China Direct), a Florida corporation, announced today the filing of a trademark application for the company's new "SIMPLY COMFORT" line of consumer comfort products to be sold by Capstone Industries ("Capstone"), a wholly owned subsidiary. Capstone, the Florida-based innovative designer, manufacturer, importer, distributor and holder of several patents in the consumer booklight and multi task lighting categories, is broadening their product category offerings. Capstone is leveraging their retail partnerships to create and market new consumer lifestyle categories such as comfort products and MP3 accessories.

The company has applied to trademark the name, "SIMPLY COMFORT," which consist of the latest comfort and speaker technology on the market today. Management will begin marketing the product line this month.

Abou...

The Risk and Insurance Management Society, Inc. (RIMS) announced that it will offer the MyPublicInfo, Inc. signature identity theft prevention service, IdentitySweep, as a discounted special benefit to RIMS members. IdentitySweep uses identity scoring, an innovative new method of fraud prevention, to search databases and chat rooms for Social Security numbers, debit card numbers, credit card numbers and other consumer information that may be hacked, stolen, or breached.

"As risk management professionals, our members take identity theft very seriously and we are enthusiastic about adding an identity theft prevention tool to the group of benefits that RIMS membership offers," says Joseph Restoule, RIMS secretary and member of the board of directors. "MyPublicInfo's innovative technology will play a significant role in helping deliver an important resource to the risk management community."

IdentitySweep is a real-time identity theft protection solution for the average consumer. T...

Big Dog Holdings, Inc. (NASDAQ: BDOG) (www.bigdogs.com) (www.thewalkingcompany.com), a developer and retailer of branded, lifestyle consumer products, today reported the financial results for the fourth quarter and year ended December 31, 2006.

As previously announced, consolidated net sales for the fourth quarter 2006 were $72.6 million, a 22.2% increase as compared to $59.4 million in the same quarter of 2005. Our consolidated net sales increased $13.2 million primarily due to the additional new stores opened during the period, the Steve's Shoes, Inc. acquisition on January 31, 2006 and a comparative store sales increase of 5.8% (TWC had a comparative store sales increase of 14.5% while the Big Dogs chain had a comparative store sales decrease of 4.3%). The Compa...