Marketing Information

Hundreds of newspapers joined forces today to launch the industry's 2007 trade campaign with simultaneous publication of print and online ads that communicate to advertisers the value of the engaged audience delivered by today's newspapers in all their forms. With the tagline, "Newspaper. The Multi-Medium," the campaign communicates to media planners and buyers that the brand power, content and credibility of newspaper media -- from print and online to niche publications and wireless products -- serve the needs of advertisers better than any other medium.

"The 2007 campaign is an aggressive presentation of the innovative print and digital products newspapers use to engage a diverse and growing audience highly valued by advertisers," said NAA President and CEO John F. Sturm. "The ad campaign emphasizes newspaper's ability to combine the strengths of the Internet and print while expanding its reach and influence in a time of critical transformation for the industry."

The spring c...

nCoat, Inc. (OTCBB: NCOA) ("nCoat" or the "Company") today announced that the North Carolina-based state-of-the-art nano-coating application facility operated by its wholly owned subsidiary High Performance Coatings, Inc. ("HPC") has achieved targeted operational efficiencies. Utilizing protocols and systems designed with Six Sigma process focus and calculated for sustained increases in production capacity and product quality, the plant is now serving many high volume OEM and individual customers.

HPC designed and constructed the production plant to match precise customer needs. The facility is designed for three primary functions: high efficiency, high volume, and superior quality control. Multiple manufacturing lines can be rapidly designed, engineered, and constructed for expansion to accommodate large OEM and targeted aftermarket applications. Automated sys...

For years, people have affably argued over their favorite way to eat an Oreo cookie, whether twisting, licking or dunking it in milk. Now, a new argument seems to have emerged -- whether to enjoy new Maggie-O's "as is" or to roll the thick Udderly Cream ice-cream center in mix-ins such as M&Ms, sprinkles or chocolate chips.

MaggieMoo's International (www.maggiemoos.com) recently introduced Maggie-O's, a modern ice cream sandwich pairing MaggieMoo's super-premium Udderly Cream ice cream with the number one selling cookie in America.

"Maggie-O's are a cool twist on a classic snack," said Debbie Benedek, Senior Vice President of Brand Marketing for MaggieMoo's International. "We believe nothing complements chocolate Oreo wafers better than our fresh creamy ice cream. It's a perfect match!"

Ice cream sandwiches are not a new concept, yet MaggieMoo's continues to be an innovator among super-premium ice cream retailers by taking the ic...

Luminus Devices, Inc. today announced that it has expanded its staff with two key appointments in sales and marketing. Matt Mazzuchi has been appointed as director of sales and business development, and Paul Fredrickson has been appointed as director of marketing.

"Luminus has entered its next stage of growth," said John Langevin, vice president of sales and marketing at Luminus Devices, Inc. "Our manufacturing capacity has increased significantly as Samsung and LG Electronics are both launching new PhlatLight-based products this quarter. Matt and Paul will allow us to maintain the highest levels of service and support that our customers have come to expect."

Paul Fredrickson, director of marketing, has extensive experience in marketing new brands and technology to the consumer electronics channel and was formerly the vice president of marketing and strategic planning at NuVision, an affiliate of Mitsui Comtek and marketer of premium digital televisions. Prior to that, Fredrick...

HQ Sustainable Maritime Industries, Inc. (OTCBB: HQSB) (formerly HQSM), a leader in toxin-free integrated aquaculture and aquatic product processing, announced today that it has signed an agreement with Grocery Outlet to commence sales of its branded "TiLoveYa"™ products to its nearly 150 stores on the West Coast. The Grocery Outlet chain (See http://www.groceryoutlets.com/home.aspx) is headquartered in Berkeley, California, and has annual revenues exceeding $600 million.

The agreement allows The Grocery Outlet to sell HQ's brand of frozen fillets within its chain of stores in the states of California, Washington, Oregon, Nevada, Idaho and Hawaii. It is expected The Grocery Outlet supermarkets will begin carrying the TiLoveYa brand in their frozen food section by the end of April, 2007.

As a priva...