Marketing Information

A research center seeks patients to try a revolutionary non-medication treatment for ADHD, and a skin-care company needs people who want a little something to smooth out that cellulite before summer. The two may not sound related on the surface, but both organizations need the same thing -- people interested in what they have to offer. The answer for both? CapturM -- an automated lead-generation application that makes the search for viable leads quick, successful and cost-effective.

Instead of spending time and resources on complicated campaigns that can take months to garner results, CapturM offers companies and organizations the leads they're looking for quickly and then develops those leads into loyal customers -- all through a fully automated process that tracks results at every step. Customers are nurtured for the long-term with a combination of automated and creative strategies, both delivering high returns like the initial contact.

After four short weeks of setup, includ...

Vizi|Media announced today an exclusive partnership with Jingle Networks (also known as Free411.com), the premiere service offering the revolutionary subscription-based service of free directory assistance via phone and web. This allows Vizi|Media the opportunity to expand its role as a key influencer in the advertising community making them one of the few companies to have access to the new technology over interactive platforms.

Working with Jingle Networks, Vizi|Media continues to extend its already pioneering role into emerging media technology by reaching this new captive audience through the precise granular targeting technique. The new interactive technology offers High Impact Audio Advertising and enables users the capability to connect with the press of a button. By expanding its reach as the premiere interactive advertising company offering unparalleled messaging across interactive platforms, Vizi|Media is able to continue leading the forefront of interactive marketing tr...

Attendees of the Emetrics Summit in San Francisco will have the opportunity to shape and optimize their conference experience through highly interactive sessions, networking and learning events. A strategic relationship with 3outcomes enables participants to specify their own personal goals for the three-day event and outline the process by in which they can get the most from the Emetrics Summit.

On the first day, attendees will flesh out their desired outcomes at a roundtable session. Attendees will be prompted to strive toward S.M.A.R.T. outcomes -- Specific, Measurable, Attainable, Realistic and Timely -- and track their progress and success over the course of the Emetrics Summit. Furthermore, at the Secrets of Your Success roundtable on May 8, participants will share insights, mini-case studies or lessons learned with their group.

"Since the Emetrics Summit started in 2002, the questions asked during presentations, the conversations among attendees and in the exhibit hall ...

ByteManagers, a leading global professional services firm providing content strategy and data management services across all aspects of the enterprise, today announced that the company has entered into a multi-year consulting and services agreement with Allied Electronics, a subsidiary of Electrocomponents plc (LSE: ECM), the world's leading catalog component distributor.

The agreement calls for ByteManagers to be a fully integrated business partner to help Allied aggressively market their Internet and print catalogs through the use of ByteManager's Managed Service Content Solutions™ (MSCS) approach. ByteManagers' MSCS will give Allied customers access to high quality, attribute-rich, current product information enabling them to make more informed purchasing decisions from over one million of Allied's products.

"We are very pleased to see our relationship...

Industrial Info Resources (Sugar Land, Texas) will host The International Brotherhood of Electrical Workers (IBEW) (Washington, DC) as its special guest on Industrialinfo.com Radio Monday, April 9, 2007, as part of "Industry Today," a weekly internet radio broadcast featuring technology, industry trends and company executives. The IBEW represents approximately 750,000 members who work in a wide variety of fields, including utilities, construction, telecommunications, broadcasting, manufacturing, railroads and government. The IBEW has members in both the United States and Canada and stands out among the American unions in the AFL-CIO because it is among the largest and has members in many skilled occupations.

The IBEW has developed a unique website to embrace technology to motivate its work force and boost market share, called IBEW Hour Power. This new streaming video-base...

Podango.com, a web 2.0 company, announced it is sponsoring Podcamp NYC, held at The New Yorker Hotel on April 6th-7th.

Lee Gibbons, Podango CEO, will lead a discussion on advertising, marketing and sponsorship and how podcasters can effectively reach people who want to sponsor shows. Gibbons will speak Saturday, April 7th from 9:00 AM - 9:45 AM.

"PodCamp NYC is an exchanging of ideas and I am coming to share with my podcasting peers," Gibbons said. "Podango is now offering our new platform to all podcasters, not just those interested in creating podcast stations or networks, which allows us to serve more podcasters with the very best user experience for their audiences, while eliminating the headaches of production, management, and monetization that bog most podcasters down."

As a sponsor, Podango will host the Podango Wi-Fi Café located in the Grand Ballroom. It will have two dedicated T-1 lines to support all internet needs. Podango invites all registrants to join ...

Nobody doubts that the rise of the Internet as a marketplace has changed the way medical professionals have to do business -- for better and for worse. The web has put prospective patients and unbelievable marketing opportunities surgeons and general practitioners wouldn't have dreamed of 15 years ago at our fingertips. It's also increased the competition and cut most of those prospective patients off from the personalized touches that successful medical practices once relied on to stand out from their competitors.

Fortunately, there are new ways for your practice, hospital or clinic to rise above all of that. Aurora Information Technology, Inc.'s business is creating then maintaining the web infrastructure, allowing doctors, hospitals and surgical clinics to productively and profitably manage patient relationships. Aurora's custom web development and internet marketing services have been organized around a single guiding...

IBM (NYSE: IBM) today announced that W3i, a downloadable content solutions company that runs Freeze.com, has streamlined and simplified its entire IT infrastructure and eliminated the expense of additional power and cooling equipment for its data center by migrating to IBM BladeCenter servers.

Launched in 2001, the Minnesota-based company offers screensavers and graphics through its websites, Freeze.com, ScreenSaver.com, Wallpapers.com and Ringtone.com, as well as thousands of sites throughout the Internet. It prides itself in delivering a high-quality on-line experience to nearly 85 million users. To improve its service to its customers, W3i wanted to build a more efficient computing infrastructure that could handle spikes in demand without adding more servers or sacrificing IT staff time.

The company turned to IBM, the industry's leading blade vendor, to h...

ExtreamTV, a Superwire, Inc. company (PINKSHEETS: SUPI), recently exhibited at the American Resort Development Association's annual exhibition at Disney Dolphin Resort. The ETV exhibition created excitement among the hundreds of Developers and General Managers at the ARDA convention with the "ETV Ultimate Advantage" digital interactive entertainment system, designed to enhance the guest's experience. The overall impression of the attendees was that ExtreamTV has the "right product set at the right time" for the Timeshare/Resort Industry. The ETV Ultimate Advantage offering provides resort guests with: ETV makes the opportunity compelling by providing these services in a financial package that will pay for the program while generating revenue for the property!

The power of this system presents flexibility to promote a heightened experience for guests, targ...

Nielsen BuzzMetrics, the global measurement standard in consumer-generated media, today launched a powerful visualization tool to map how consumers naturally think and talk about brands across billions of unaided conversations online.

The Brand Association Map™ (BAM) uses advanced text-mining algorithms to plot the most important language, attributes, issues and themes about a brand in concentric circles, derived from consumer expression in blogs, boards, ratings sites and other forms of consumer-generated media (CGM). With the brand represented in the bull's eye, the resulting visualization empowers marketers to quickly grasp how brand identity, reputation and equity mesh with core assumptions.

"The Brand Association Map takes a powerful snapshot of a brand DNA, helping marketers reconcile intuition and beliefs about brands with how consumers really contextualize them," said Jerry Needel, senior vice president, Product Management, Nielsen BuzzMetrics. "This aids understa...