Marketing Information

The Association for the Advancement of Mexican Americans (AAMA) has implemented Tendenci association management software (www.tendenci.com) to increase its membership and donor base, enhance communications and strengthen its online presence. Ranked as the ninth largest Latino nonprofit in the nation, the AAMA provides educational and social services to at-risk and disadvantaged youth and families throughout Texas.

Powered by Tendenci, the AAMA's new Web site, www.aamainc.us, features easy-to-use content management to enable the AAMA to update its site with the latest news and information of interest to the region's Mexican American population, including upcoming events. Tendenci's integrated Really Simple Syndication (RSS) capabilities enable anyone who wants to stay updated on AAMA programs and events to subscribe to automatically receive word of site updates as they happen.

"We selected Tendenci because...

Kintera® Inc. (NASDAQ: KNTA) today announced that the Kintera Sphere™ software as a service technology platform has been named a Stevie Award finalist in the 2006 American Business Awards for Best New Product. The Stevie Awards were created to honor and generate public recognition of the efforts, accomplishments, and positive contributions of companies and business people worldwide. Kintera received a Stevie Award in 2005 for "Most Innovative Company."

Kintera Sphere software as a service technology platform enables organizations to quickly and easily reach more people, raise more money and run more efficiently. The Web-based software as a service model gives nonprofits an affordable, scaleable solution for meeting fundraising, marketing, programming and advocacy needs. Kintera Sphere also includes the new social CRM solution, which enables organizations to drive all interactions ba...

Save a Pet, Neuter Your Bunny

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Panasonic Battery Corp. of America today announced Neuter Your Bunny (http://www.neuteryourbunny.com/), a public awareness effort dedicated to promoting bunny neutering. Neuter Your Bunny follows Easter's bunny purchasing season and will educate pet owners on the benefits of neutering their bunnies. Panasonic is promoting the cause through its Oxyride Extreme Power batteries by underwriting neuters and donating $10,000 to the House Rabbit Society (HRS), an international nonprofit animal rescue and education organization.

Rabbits can live for as long as ten years, but sadly many of them don't even live to see a year. Thousands of them, many given as Easter gifts, are abandoned. One of the key reasons is because they develop behavioral issues, and families...

Sage Software today announced that the Buffalo Sabres National Hockey League team has implemented Sage CRM to automate ticket sales, customer service and marketing activities. Over thirty Sabres employees access Sage CRM to manage sales and marketing programs including the Sabres Insider and SabresKidz Clubs. The Sabres have measured a significant increase in ticket sales and a 20 percent reduction in customer service administration since implementing Sage CRM in 2004.

"The greatest thing about Sage CRM is the way it ties everything together for us," explained Tom Matheny, database marketing manager for the Buffalo Sabres. "Sales, marketing and our account services department all use the same information. This has significantly streamlined our administration -- and made our fans much happier."

Sage CRM Helps Sabres Front Office Develop Its "Team" Plan

The Sabres worked with Cliant, LLC, a Sage CRM Solutions business partner, to implement Sage CRM. The Sage CRM system genera...

Private industry's increasing frustration with university research and its slow movement into the commercial marketplace will be the main focal point of The Venture Forum's Technology Innovation Showcase (http://www.theventureforum.com/) at the Forum's 11th annual event. The two-day conference will be held for the first time in Silicon Valley on June 28th and 29th at the San Jose Convention Center.

Close to 1,000 technology, biotechnology, pharmaceutical and life science innovators, as well as venture capital firms, government agency representatives and corporate investors, will meet at the event in order to link early stage innovators with funding sources. Since its inception 11 years ago, The Venture Forum has facilitated $600 million in venture capital and corporate and government investment, thereby helping innovators move high-value technologies closer to commercialization. Registration for the 2006 Venture Forum is $795. To lea...

NewsGator Technologies, Inc., the leading RSS platform company, today announced that Spencer Stuart, one of the country's largest and oldest executive search firms, has deployed NewsGator Enterprise Server (NGES) to improve the way its employees find and share information. The product enables its consultants and other employees to automatically track relevant information about clients, executives and industries they serve.

Through NGES, Spencer Stuart employees can access content from both internal (enterprise applications and repositories) and external (news and blogs) sources through NewsGator Enterprise Server and have it delivered through Microsoft Outlook® clients and Microsoft Sharepoint® portals. Later this year, the firm plans to automatically subscribe its search consultants and associates to all of the relevant RSS feeds they need regarding a company, its executives and news in the industry and have them be delivered directly to a folder in Microsoft Outlook. T...

In honor of National Health IT Week (June 5-8), Lumetra today announced California participants in Medicare's groundbreaking two-year Doctor's Office Quality-Information Technology (DOQ-IT) Pilot Program achieved nearly twice the national rate of electronic health record (EHR) systems adoption.

As Medicare's Quality Improvement Organization (QIO) for California, and under contract with the Centers for Medicare & Medicaid Services (CMS), an agency of the U.S. Department of Health and Human Services, Lumetra enrolled 123 practices and more than 700 primary care physicians through Medicare's DOQ-IT Pilot Program between 2003 and 2005. California participants in the Pilot showed an EHR adoption rate of 30 percent, compared to the national average of 17.6 percent.(1)

"We are thrilled that California physicians have taken the initiative to adopt technology and transition to electronic systems because they are improving the quality of U.S. healthcare, one practice at a time," said...

Vice President George S. McQuade III of MAYO Communications, Los Angeles, has been nominated to serve a two-year term as President of Entertainment Publicists Professional Society (EPPS), a national organization with chapters in LA and New York. The nominations for president and board positions will be voted on this Thursday, May 18th, in Hollywood at its regular meeting. Elections will be held next month.

McQuade has served on the board for the last three years, writing articles about EPPS events and media workshops for www.odwyerpr.com, the number one website for original "public relations news" according to Google. O'Dwyer also produces a weekly newsletter on behind-the-scenes of public relations firms, media workshops, marketing communications trends, publicity and entertainment news. O'Dwyer also publishes a national monthly magazine out of New York.

"It was McQuade's coverage as the West Coast Bureau Chief in Los Angeles and ours in ...

The Orange County chapter of the Association for Strategic Planning, ™ a national non-profit organization that promotes the importance of strategic thinking, today appointed its inaugural board of directors. The local chapter of the national organization was recognized as ASP's newest chapter in February with a team of recognized Orange County business leaders to serve as board members. The following individuals have been appointed: The mission of the Orange County chapter is to enhance the profession of strategic planning and enable people and organizations to succeed through improved strategic thinking, planning and execution.

"We'll accomplish this by focusing on improving the knowledge level and skill set of members and guests," Mitchell said. "This will be done through the sharing of best practices and the delivery of informative, thought-provoking presentations that create value and result in attracting business leaders from leading companies in Orange County. Our prog...

Sage Software announced today that GuideOne Insurance, one of the nation's largest insurers of churches and faith-based institutions, has centralized corporate sales and external agency management using Sage CRM SalesLogix. GuideOne has continually expanded CRM functionality throughout its organization to departments handling sales, call center, agency support, underwriting and home office activities. The company currently has 50 Sage CRM SalesLogix users using the solution both on-premises and remotely via the Web and wireless devices.

"We wanted to minimize administrative overhead by empowering our sales directors with the tools and data necessary to manage and support their territories, no matter where they needed to work from," explained Justin Smalley, senior business systems analyst for GuideOne Insurance. "Sage CRM SalesLogix and Sage business partner Doextra Corporation delivered our winning combination by providing the flexible CRM platform and installation expertise we re...