Marketing Information

SoftCoin, Inc., the leading provider of interactive promotion and loyalty solutions for consumer brands, announces new client relationships and continued marketplace momentum. Established in 1999, the company has since connected hundreds of leading household brands with millions of their most valuable consumers through branded online promotions and loyalty programs.

In recent months the company has launched promotion and loyalty solutions for new clients including Unilever, Activision, Jarden and SoBe, a PepsiCo subsidiary. This momentum augments SoftCoin's client roster of industry leaders including Nestlé, Procter & Gamble, Land O' Lakes, Smithfield Foods, Church & Dwight and Cadbury-Schweppes.

"SoftCoin has proven to be a trusted business partner of Land O' Lakes since 2002. Our business has benefited from their expertise in the interactive promotions space, and more importantly the results that SoftCoin delivers," said Julie Lynn York, Senior Marketing Manage...

Hat Trick Beverage, Inc. (PINKSHEETS: HKBV) announced today that it has posted the rules for its much-anticipated contest to find the "Next Beverage Mogul." All interested parties are encouraged to develop their own vision for a new beverage product. To be eligible to win, those interested must submit a plan that includes provisions for the type of product, flavors, packaging, the target demographic and a suggested marketing campaign. The deadline for submissions is November 30, 2006. The rules are available for viewing under the "Recent News" section of the Hat Trick website at: www.hattrickbeverages.com.

According to the rules of the contest, Hat Trick's Advisory Board of industry professionals will review all submissions. The winner will have his product developed, produced, and brought to market. Hat Trick...

Advanced ID Corporation (OTCBB: AIDO), a radio frequency identification (RFID) technology provider, has announced a technology and sales partnership with Manakoa Services Corporation, a security technology company with anti-counterfeiting DNA, optical marker technology and tag and trace products for the global security marketplace. The companies have embarked on a unique joint technology undertaking to cross-market their respective technologies to provide a fully integrated product authentication and supply chain integrity system starting with DNA's forensic authentication of individual products in primary packaging labels, papers and inks, linked to advanced RFID on packaging and cartons in the global supply chain.

Advanced ID markets low frequency (LF) RFID microchips, scanners, and its pet identification database as well as ultra high frequency (UHF) DataTRA...

IPL Inc. (TSX: IPI.A), one of North America's leading manufacturers of plastic products, today announced the appointments of Serge Mercier, Gaston Lacasse and Marcel Riou as Vice President, Operations, Vice President, Sales and Marketing and Vice President, Logistics and Supply Chain, respectively.

With 24 years of experience in project management, manufacturing engineering and product engineering, Serge Mercier is a specialist in improving operating processes and optimizing productivity. In recent years, while working for a wide range of significant manufacturing companies, Mr. Mercier developed and oversaw the implementation of innovative management techniques for improving operating efficiency, quality, customer satisfaction and financial performance. The appointment of Mr. Mercier as Vice President, Operations, is effective October 2, 2006.

Gaston Lacass...

Pop Warner Little Scholars, Inc., the largest national youth football and cheerleading organization in the United States with more than 400,000 participants, and the Donruss Playoff Trading Card Company announced today a three-year agreement that will designate Donruss Playoff as a Pop Warner sponsor and the "Official and Exclusive Trading Card Supplier of Pop Warner" as well as other mutually agreed upon designations. The relationship solidifies Donruss Playoff's position as the pre-eminent football trading card company, adding its Pop Warner exclusivity status to its existing NFL and PLAYERS INC. licenses.

Pop Warner and Donruss Playoff will create and develop unique co-branded promotional programs such as website promotions and an annual NFL Player clinic for Pop Warner participants featuring a Pro Bowl caliber player. Donruss Playoff will also be able to promote its products and develop a national football trading card program targeted to the more than one million Pop Warner f...

At the close of Business Tuesday, DC Brands International (PINKSHEETS: DCBI) announced they have 14 distribution kits going out the door to buyers at major retailers on their new mass market NASCAR themed product, Turn Left. Targeted mass retailers include Sam's Club, Costco, BJ's, Wal-Mart, Target, Speedway, RaceTrac, K-Mart, Publix, Kroger, Safeway and even Home Depot and Lowe's who do sell energy drinks on location now. The company's President and CEO Dick Pearce said, "Since day one, we have always intended on having a diverse line of multiple products. That's why our company was called DC Brands not DC Brand. There are currently five more products in various stages of development that will be released in the months and years ahead; each to target a specific demographic. Our Dickens Cider line will always be our benchmark product, but not necessarily the ...

Diamant Art Corporation (OTCBB: DIAAF) is pleased to announce today that, through its wholly owned subsidiary, Diamant Film Inc., it plans to begin a full blown consumer marketing campaign designed to target consumers via their local grocery stores. The announcement was made by Stefan Gudmundsson, CEO of Diamant Film.

Concurrently, the company has re-engineered its packaging with a more user-friendly display box to accommodate grocery chains and consumers. Diamant has identified a major supermarket chain, Bristol Farms, and Albertsons as three initial potential retail outlets for Diamant products, and the company is currently strategizing with its internal team regarding other major retail chains throughout the U.S. and Canada.

Diamant has already reached the critical point in China and most of the Orient with regards to distribution of its food wrap prod...

MetaCarta®, Inc., a leading provider of geographic intelligence solutions, today announced that the MetaCarta GTS Documentum Connector has received the "Designed for EMC Documentum" logo designation, a mark of quality and value that customers insist on in enterprise applications. The "Designed for EMC Documentum" accreditation demonstrates that the GTS Documentum Connector has successfully met a comprehensive set of criteria for good design, development and implementation.

MetaCarta's unique technology combines traditional text or keyword search with powerful geographic search so EMC Documentum users can map, categorize, and search documents based on geography. The GTS Documentum Connector is an optional component to MetaCarta Geographic Text Search (GTS) and MetaCarta geOdrive that enables users to search for documents using geographic criteria. Documentum administrators establish and configure connections between MetaCarta GTS and MetaCarta geOdrive to Documentum repositor...

Diamant Art Corporation (OTCBB: DIAAF) is pleased to announce today that, through its wholly owned subsidiary, Diamant Film Inc., the company will begin to pursue distribution opportunities for its line of unparalleled food wrap products to the restaurant, catering, and manufacturing sectors. The announcement was made by Stefan Gudmundsson, CEO of Diamant Film Corporation.

Diamant Food Wrap is currently in the kitchens of fine dining restaurants and major catering houses, as well as chain restaurants from Florida to New York. Diamant Food Wrap is the world's first plasticizer-free stretch film based on polystyrene and the first food wrap that is both environmentally friendly and recyclable.

Larger venues, like Florida's Riverside Hotel (www.riversidehotel.com), Cafe Maxx (www.c...

CEDIA -- Accell, a provider of premium audio/video interconnects, introduced its new line of environmentally friendly, value-priced cables for A/V and imaging enthusiasts. Accell will showcase its full line of interconnects for audio and video enthusiasts at the CEDIA Expo, September 14 - 17 in booth 681.

The new value-driven cables reflect Accell's concern towards environmental conservation through product design and presentation. These cables are manufactured to the stringent "RoHS" directive and the Proposition 65 standard, enacted to reduce the amount of hazardous chemicals used in production. In addition, the packaging is designed to be eco-friendly by using fewer materials, all of which are recyclable.

"After market cables don't necessarily have to cost a small fortune to deliver the performance necessary to enjoy today's digital lifestyle products," said Michael Weizer, Accell's Director of Marketing. "Accell's new value line of products caters to the A/V enthusiast, f...