Topics
About
Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.
Product Positioning Press Releases
Product Positioning
We have 6 pages of Product Positioning Press Releases.
Small to midsize enterprises (SMEs) are
leveraging product lifecycle management (PLM) technology and adopting best
practices to improve product development and deliver more innovative
products to customers. A recently published report, Profitable Product
Development for SMEs by Aberdeen Group, a Harte-Hanks Company (NYSE: HHS),
finds that Best in Class companies are hitting the product development
metrics that drive profitable growth 49% to 74% more frequently than
average competitors. These top performers are up to 14 times as likely as
their poorer performing competitive counterparts to meet key targets for
product launch dates, product revenue, product costs, development budgets
and quality targets.
"As a result of their superior ability to meet development targets, Best in
Class companies are delivering innovative products to market an average of
22% faster t...
Digital prototyping and electronic notification
technologies are helping engineering and manufacturing organizations to
meet launch dates, revenue, cost and quality targets -- on budget --
despite demand for more products of increasing complexity according to a
new report from Aberdeen, a Harte-Hanks Company (NYSE: HHS).
Findings from Aberdeen's Digital Product Development Benchmark Report show
that digital prototyping enables the assessment of a product's performance
and manufacturability. Additionally, electronic forms, lifecycle management
and workflows all automate the notification of product development
stakeholders. For example, among companies surveyed, 51% of top performers
assess manufacturability prior to design kickoff through digital
prototypes.
"Digital product development technologies allow companies to build fewer
physical prototypes, process f...
IWT Tesoro Corporation (OTCBB: IWTT), a market
leader in wholesale distribution and merchandising of ceramic, porcelain,
and natural stone floor and wall tiles, announces that it is has contracted
with Global Media Fund, Inc.(GMF). GMF will provide $5 million worth of
nationally syndicated newspaper features, nationally syndicated radio
features and other pre-paid media over the next three years using GMF's
currently utilized, industry standard advertising rates. The agreement
calls for the regular distribution of feature articles to approximately
10,000 newspapers, news and wire services, industry journals, and consumer
publications. The campaign also includes support for Tesoro's distribution
channels and wholesale customers. In addition, GMF will coordinate an
annual conference specifically focused on meeting Tesoro customer needs and
showcasing the company's ...
Winning Brands Corporation (PINKSHEETS: WNBD)
www.WinningBrands.ca announces that Benjamin Moore banner stores
throughout New York City in the Janovic Paint & Decorating organization are
adding Winning Colours® Multi-Cleaner to their product range for
consumers and contractors. Janovic is a wholly owned subsidiary of paint
manufacturer Benjamin Moore & Co and operates the well known paint and
decorating centers throughout New York City.
The arrival of Winning Colours® Multi-Cleaner in New York City is a
distribution milestone for Winning Brands. With retailers on both the
"East Side" and "West Side" throughout Manhattan, and on Long Island, the
new listing will make it more practical for the area's 9 million consumers
and contractors to have access to Winning Colours® Multi-Cleaner when
...
IDenta Corp. (PINKSHEETS: IDTA) released a
memorandum today detailing a number of significant activities the company
will be undertaking in the coming months. The memo lists activities with
the government of France, a U.S. visit by IDenta's CEO along with its Chief
Scientist in early May, the development of a drug detector for morphine,
the completion of testing for two new drug detectors, and applications for
two new U.S. patents.
"It is hard to prioritize the value of these business activities, but do I
feel that this mission to the U.S. may be our most important in a long
time," said Yaacov Shoham, IDTA CEO. "Our marketing channels in the U.S.
are beginning to report sales of drug detectors, as well as a growing
interest in our IDenta Alert explosive detectors. We have scheduled
high-level meetings in each of the cities we are visiting, and expect to
m...
Notch Novelty Corporation (PINKSHEETS: NHNV),
a manufacturer and distributor of high-value unique sign products and
novelty items, reported strong results from the ECRM Dollar Stores/Value
Health & Beauty Care and General Merchandise Show in Kansas City.
"Oddly enough at first, our company didn't consider the ECRM planning
sessions as an 'order-writing' venue," States Brett Weiss, CEO of Notch
Novelty Corporation. "Generally, these are considered opportunities to meet
and greet, develop relationships and plan future business. Actually leaving
the show with over $86,000 in confirmed orders was way beyond our
expectations. We are very pleased with the business written, the things to
come and the very positive feedback on the development of the Notch product
line. We think there is a lot more business out there and are confident
that this show will genera...
Superwire, Inc. (PINKSHEETS: SUPI)
ExtreamTV is pleased to announce that Superwire, Inc. and ETV have executed
documentation providing for ETV to become a wholly owned subsidiary of
Superwire, and are moving toward closing the transaction.
The merger provides the resources to expand ETV's customer base by
completing the installation of rooms currently under contract and capturing
additional units currently in negotiation. ETV's approach for 2007 includes
a 32" LCD TV with each sale to make the sale more attractive and the
improved digital viewing will increase on-screen product purchases. In 2007
ETV will increase the current footprint from the mid-Atlantic and Southeast
to the Southwest and West Coast by significantly adding to its sales force.
The Company's sales organization is focused on developing relationships
with multi-property owners and manag...
S3 Investment Company, Inc. (PINKSHEETS: SIVC), a holding company with two subsidiaries doing business in the China
market, has announced that its SINO UJE subsidiary will begin exhibiting
today at the China International Medical Equipment Fair Spring 2007
Conference in Dalian, China. The event runs from today to Friday, April
13, 2007 at the Dalian World Expo Center in Dalian Xinghai Square.
According to event organizers, the conference enjoys strong support among
its key customers including GE, Johnson & Johnson, Kodak, Siemens, Roche,
Hitachi, Toshiba, Aloka, Sony, Olympus, Zeiss, Erbe, Datex-Ohmeda, Pentax,
Samsung, Fuji, Shimadzu, Agfa, and Drager, as well as leading Chinese
manufacturers like Wandong Medical, Neusoft and Mindray.
A major focus of SINO UJE's exhibit at the conference will be the
introduction of the product line of new supplie...
TradeBeam, a leading provider of Global Trade
Management (GTM) software, signed a 10-year strategic partnership with the
China International Electronic Commerce Co., Ltd. (CIECC) to bring its GTM
platform to the Chinese market. The CIECC, which is sponsored by the
Ministry of Commerce of the People's Republic of China (MOFCOM), will
market and sell TradeBeam's on-demand software solution to over 1,000,000
businesses in China using its sales organization in 100 offices throughout
China.
"We selected TradeBeam after a very careful review and strict selection
process," said Junsheng Liu, the General Director, CEO and Board Chairman
of the China International Electronic Commerce Co., Ltd. "As leading
software and service providers in our respective countries, this strategic
collaboration will propel both China and TradeBeam ahead of those around
the world. We expect that as a result of the CIECC's national marketing and
world-class infrastructure throughout China, this offering will si...
Maxager, the original provider of
velocity-driven enterprise profit optimization solutions, today announced
new chemical industry customers: Degussa (www.degussa.com) and Millennium
(www.millenniumchem.com). Rather than viewing profitability with the
traditional "margin only" approach, Maxager combines production speed data
with margin to generate a profit-per-minute metric. Being time-based, this
metric is directly linked to annual earnings and return on assets (ROA) and
its use typically offers chemicals and other manufacturers the opportunity
to increase in profits worth 3-5% of revenue.
A targeted business intelligence application focused on profit optimization
for complex manufacturers, Maxager's software-based service is quick and
easy to implement and provides powerful historical analysis, what-if
modeling, and variance analysis. Unlike systems which require the creation
of reports by expert u...
Previous | 1 | 2 | 3 | 4 | 5 | 6 | Next