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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.
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Product Positioning
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![February 2004: Niche Markets VII: Product Positioning, $120.00]()
1.) February 2004: Niche Markets VII: Product Positioning, $120.00
In this 32-page issue, varying viewpoints on positioning strategies for supplements are presented by manufacturers and marketers with the only consensus being differentiation. Excerpt from overview article: Executives discuss benefits of nichemarketing by condition, demographic, science and...
Available via Nbj
Buy February 2004: Niche Markets VII: Product Positioning, $120.00
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