Marketing Information

OurPet's Company (OTCBB: OPCO): a growing designer, developer, producer, and marketer of accessory and consumable pet products, today reported financial results for its third quarter and nine months ended September 30, 2006.

Net revenues for the 2006 third quarter increased 39.3 percent to $2,256,020 from $1,619,413 in the same period a year ago. Gross margin, as a percent of sales for the 2006 third quarter, increased to 29.4 percent from 26.0 percent in the 2005 third quarter. Net income for the 2006 third quarter was $144,470, compared to $42,839 for the same period in 2005, or an improvement of 237.2 percent. Earnings, before interest, taxes, depreciation, and amortization (EBITDA), for the 2006 third quarter increased 125.6 percent to $278,349, compared to $123,375 for the 2005 third quarter.

Revenues for the nine months of 2006 ...

Backchannelmedia Inc., a provider of direct response TV (DRTV) and television advertising services, today announced the appointment of Steven J. Edelstein as chief marketing officer (CMO). As CMO, Edelstein will be responsible for driving the company's strategy and vision to bring accountability back to television advertising. Edelstein is a 17-year veteran of the direct marketing industry, a member of the Electronic Retailing Association's Board of Directors, and Chairperson for the Electronic Retailing Association's (ERA) Marketing and Communications Committee.

"We are excited to be adding such a great amount of industry expertise to our already impressive team of professionals," said Daniel Hassan, Co-CEO of Backchannelmedia. "Steven Edelstein brings a wealth of knowledge and experience to Backchannelmedia and will enable the company to take the next step towards bringing accountability and ROI to TV advertising."

Backchannelmedia is changing the way television media adve...

Rauxa Direct, an innovative direct marketing agency based in Costa Mesa, Calif., is pleased to announce that Ricardo Quayat has joined the agency as Creative Strategy Director of its Hispanic Division, Rauxa Roja. In his new position Quayat will manage the Creative Strategy team and oversee the development and execution of all Hispanic marketing campaigns.

Quayat's career spans 24 years, a substantial part of which has been spent in agency senior creative positions managing the creative development process for high-profile accounts. He has a strong background in creative concept development, and research and strategic market planning. Over the course of his career Quayat has won more than 25 awards for design, marketing, interactive media, and promotions and direct response.

"We are very pleased that Ricardo has joined us, and know that his enthusiasm and extensive experience in so many marketing communication disciplines will bring even greater depth to Rauxa Roja," said Jill ...

Mercent, a provider of online marketing technology and services for retail merchants, today announced that Levenger, a high-end retailer of reading, writing, work and travel products, has selected Mercent's hosted software service. Levenger joins the growing list of top retail brands that utilize Mercent's on-demand platform, Mercent Retail, to maximize online sales, profits, and merchandising control through leading online marketing channels.

"By enabling us to go from 11 separate data feeds to just one that works across multiple channels, Mercent's best-of-breed solution has lowered our overall product costs," said Lynnette Montgomery, VP of E-Commerce at Levenger. "And only Mercent offers us a true pay-for-performance pricing model. Paying on a percentage of revenue generated, rather than per channel or per product SKU, makes good business sense for Levenger."

Levenger sees significant revenue increase and greater productivity

In looking for a new solution, Levenger hope...

AirTight Networks™, the leading provider of wireless intrusion prevention and performance management solutions, today announced that its hallmark product, SpectraGuard® Enterprise, has won a Gold Star Mobile Star Award™ from MobileVillage®, the 14-year leader in market development and news services about mobile technology [www.mobilevillage.com].

The fifth annual Mobile Star Awards™ aim to honor and promote the best companies, products, deployments, and leaders in mobile and wireless technology. Winners are chosen by subscribers to Go Mobile®, MobileVillage's free online newsletter sent to technology executives, mobile professionals, IT managers, developers, and top tech journalists.

AirTight Networks' SpectraGuard Enterprise was selected as the Gold Star recipient in the category of Enterprise Software for WLAN management. This best-in-class wireless intrusion prevention and network management softwa...

Leapfrog Online, a leader in online direct marketing, was ranked 138 on Deloitte's 2006 Technology Fast 500 list of fastest growing technology, media, telecommunications and life sciences firms in North America. The prestigious industry list measures percentage revenue growth over five years, from 2001-2005. Leapfrog Online is the fastest growing company in the Chicago area overall to be ranked by Deloitte.

Earlier this year, Leapfrog Online was ranked 13th on Advertising Age's list of Top Interactive Agencies, which measures U.S. interactive revenue. The Fast 500 ranking establishes Leapfrog Online as the fastest growing company appearing on both lists -- underscoring both scale and rate of growth for the eleven-year-old company.

"We're honored to be recognized by Deloitte as one of the fastest growing firms in the country," said Dave Husain, Leapfrog Online CEO and Co-Founder. "The speed of growth, combined with the scale of our organization, is due to the constant innovat...

True North Corporation - The Return On Ideas Company™ (TSX VENTURE: TN) ("TNC")

True North Corporation (the Corporation") would like to clarify it's previous press release pertaining to its proposed acquisition of C3 Online Marketing Inc. ("C3") and its filing statement.

The Corporation received conditional approval from the TSX Venture Exchange (the "Exchange") dated October 11, 2006 of its proposed acquisition of C3 originally announced by press releases dated June 8 and June 20, 2006 (the "Acquisition"). Final approval of the Exchange is subject to the Corporation fulfilling all of the requirements of the Exchange on or before November 22, 2006. The Corporation and C3 plan to close the Acquisition on November 2, 2006.

Pursuant to the terms of a share exchange agreement dated June 14, 2006 (the "Share Exchange Agreement"), True North has agr...

NFL athletes are often measured in a variety of ways -- from quarterback ratings to total rushing yards to touchdowns, but by their weight in soup? Ben Roethlisberger and Max Starks of the Pittsburgh Steelers were measured on quite a different scale today, on an oversized soup spoon-shaped scale, to be exact. Big Ben and Max, along with their moms, Brenda Roethlisberger and Eleanor Starks, took part in the "Campbell's Chunky" Soup Spoon Weigh-In, all in the name of charity. The players and their moms were weighed on the soup-er spoon-shaped scale, with their weight balanced by hundreds of cases of soup. The Weigh-In resulted in the combined weight of the Roethlisbergers and Starks', 852 cans, being donated directly to the Greater Pittsburgh Community Food Bank, thus helping "Campbell's Chunky" get one step closer to its mission of filling up food banks nationwide with one million meals this NFL season.

FOR MORE INFORMATION, VIDEO CLIPS, INTERVIEWS AND SOUNDBITES ON THE CAMPBELL'S C...

To help Angelenos rediscover the lost art of public transportation, youth activism organization Global Inheritance -- in partnership with FUEL TV, the 24/7 action sports cable network and Zune, Microsoft's new MP3 player -- is proud to announce "Public Displays of Affection," the first concert event in a series on October 24, 2006 at 7:30 p.m., in the historic Union Station in downtown Los Angeles. Anyone who rides the train or bus into Union Station that day will be able to use their ticket stub to enter a concert and photo exhibit held exclusively for public transportation patrons.

Performing for free is rock band The Secret Machines. The band, who hails from New York City, will showcase songs from its critically acclaimed albums "Now Here Is Nowhere" and "Ten Silver Drops." Street artist Shepard Fairey of "Obey Giant" guerilla-art fame will be supporting the band with his DJ talents.

In addition to the evening's live music, an art exhibit by celebrity photo-blogger The Cob...

(PINKSHEETS: FSMH), FSBO Media Holdings, Inc. announced that it has ordered a shareholder list from its transfer agent. The company will review it against the NOBO list which when obtained will clarify all owners of its issued and outstanding shares in an effort to resolve possible irregularities with the trading of its shares. Upon the comparison of the NOBO list to the transfer agents list the company will be able to determine if there is a significant short position. The NOBO list is a non-objecting beneficial owners list that offers the names and share positions of the clients of banks and brokers who hold their positions in street name. The company requested a NOBO list to determine if there is a significant failure to deliver position in their stock.

About FSBO Media Holdings, Inc. www.fsbomediaholdings.com<...