Marketing Information

Serefex Corporation (OTCBB: SFXC) announced today that it has received its ASI (Advertising Specialty Institute® membership number and will immediately begin marketing its patent-pending Chat-N-Mouse™ to ASI's 130,000 distributor salesforce.

ASI is the largest media and marketing organization serving the advertising specialty industry, with a membership of 22,000 distributor firms (sellers) and 3,300 supplier firms (manufacturers) of advertising specialty products. Supplier firms use ASI to market products to more than 130,000 distributor salespeople. Distributor firms use ASI to locate supplier firms and to market services to end-buyers (promotions and advertising buyers). It provides catalogs, information directories, newsletters, magazines, websites, trade shows, databases, and interactive e-commerce, marketing and selling tools.

"Chat-N-Mouse...

Brandimensions Inc., an international leader in the online brand protection and market intelligence industries, under an agreement finalized in Fall 2005, has again been selected by the Chrysler Group as its strategic partner for market intelligence and market research services. Under its AutoIntel brand, Brandimensions continues to monitor online consumer sentiment and provide market intelligence reports for Chrysler Group brands, Chrysler, Jeep® and Dodge. Brandimensions reports provide timely insight into the Chrysler Group consumer base, which allows the organization to measure and fine tune its marketing campaigns, consider consumer feedback when designing new vehicles, measure effectiveness of its promotions and analyze the impact of industry-wide issues on consumer purchasing behavior.

The Chrysler Group re-selected Brandimensions after an extensive evaluation of several providers of online market intelligence services to the automobile industry. It awarded the compa...

During an unprecedented week which saw the label debut records on the Billboard Top 200, New Age and Classical sales charts as well as Radio & Record's Smooth Jazz and A/C airplay charts, Steve Vining, President of the Savoy Label Group (SLG) is proud to announce the hiring of Joe Mozian as Director of Product Development & Marketing. Mozian will be based out of SLG's New York office. Including domestic and international marketing stints at both BMG and Koch, Mozian comes to SLG with a broad slate of experiences creating and marketing adult repertoire worldwide. In addition, SLG announces the promotions of several key staff members: Joshua Sherman is promoted to Vice President, Sales (formerly Sr. Director) based in New York; Sheila Volpe is promoted to Vice President, Marketing (formerly Sr. Director) based out of the label's headquarters in Santa Monica; Christine Ayres is promoted to Marketing Manager (formerly Coordinator) based in Santa Monica.

SLG has had a record-b...

JCDecaux SA, the number one outdoor advertising company in Europe and Asia Pacific and the number two worldwide, announced today that the Los Angeles City Council voted unanimously to confirm the award to JCDecaux of a 10-year concession contract, including the extension option period, for advertising at LAX and Ontario airports.

With more than 60 million annual passengers, LAX is the world's fourth largest airport and was the last one in its category without an advertising program. This contract also includes marketing, sponsorship and naming rights development opportunities.

For this contract, which should generate more than $200 million in revenues over its term, JCDecaux has partnered with two local minority-owned firms, JC Promotions and J. Perez and Associates, who will be equity partners and provide local advertising sales and maintenance services for the program. JCDecaux has also entered into an agreement with The Wilkinson Group, a global leader in sponsorship market...

LECG (NASDAQ: XPRT), a global expert services firm, today announced 12 director-level additions to its expert talent pool including two internal promotions. New director-level experts include: Justin Coombs, Shel Ekdahl, Anne Layne-Farrar, Gerald Lewandowski, John MacDonald, Joseph Mann, Cathy Niden, David Ownby, Henri Piffaut, Douglas Reichert, John Stacey, and Glenn Whittington.

Expert Announcements

Justin Coombs, recently promoted to director in London, has over 15 years experience as an applied economist working in the fields of competition law and economic regulation. He was formerly with the Office of Fair Trading as the director responsible for enforcing UK and EC antitrust law in the service sector of the UK economy. He has an MA in economics from the University of Connecticut, a BSc in economics and statistics from University of Keele, as well as ...