Marketing Information

Researched by Industrial Info Resources (Sugar Land, Texas). With government legislation becoming stricter in regards to chemical plant emergency response to spills and explosions, the Emergency Response Industry (ERI) is keeping methods and software up-to-date. SAFER Systems (Camarillo, California), one of the primary faces in the ERI providing chemical emergency response solutions, released the latest version of SAFER TRACE™ (Toxic Release Analysis of Chemical Emissions) in March.

SAFER TRACE™ is an analytical tool used to study consequence analysis and risk assessment of chemical spills into the environment. It is mainly used by consultants and plant engineers. TRACE™ has state-of-the-art algorithms for simulating dispersion, fire, and explosion scenarios, and employs a probit model to study population impact. Besides liquid and gas phase simulations, the TRACE™ particulate model is also able to handle dispersion ...

For the first time in any U.S. radio market, Q101 (WKQX-FM) and program sponsor Verizon Wireless are bringing listeners the musical journey of an up-and-coming Chicago alternative rock band through fully integrated media channels. The on-line "Breaking the Band" reality show at Q101.com began March 12 and combines live and studio performances along with videos and MP3s; on-line band diaries and "home movies"; fan interaction through video and text message alerts for new Web entries; and a CD launch meet and greet at a Verizon Wireless retail location.

"The competition for listeners is greater than ever," said Lance Richard, Director of Sales for Emmis Communication's WKQX-FM and WLUP-FM. "Emmis' 360-degree marketing model is rooted in the idea that we need to be everywhere the consumer is on his or her time. By integrating multiple marketing solutions such as radio, on-line, texting and retail options, we custom-fit a program to people's lifestyles and create powerful multi-chan...

Local.com Corporation (NASDAQ: LOCM), a leading local search engine, today announced that vice president of marketing, Jennifer Black, will be a featured presenter at "Web 2.0 Expo 2007," April 15-18, 2007, in San Francisco.

Black will be one of five top industry executives who will participate in a session titled "Local Search Marketing: Let's Get Small" to be held on Monday, April 16. Black will be joined by senior executives from Hitwise, Intuit, Local Matters and Yahoo! Local.

"Local search is experiencing significant growth, and industry analysts predict revenues for the industry will more than double this year," said Black. "Web 2.0 provides the perfect opportunity to discuss this trend and explore how businesses can use local search advertising to drive customers to their business using integrated listings, links and other content."

The session...

Irdeto, the proven expert in content security for digital TV, IPTV and mobile, is the supplier of choice for Home2US Communications, Inc. and has been chosen to secure the broadcast of the Ethiopian Television Network (ETN) in the U.S. ETN is a 24/7 broadcast channel featuring a variety of news and entertainment programming. Home2US operates a premier open pay TV platform.

The new agreement strengthens Irdeto's ongoing relationship with Home2US, which offers a comprehensive suite of turnkey and a la carte services to broadcasters with support from SES AMERICOM. Services include comprehensive subscriber management, hardware provisioning and customer support.

"Popularity for ethnic broadcasting is growing rapidly to deliver the comforts of native broadcast programming from across the globe to ethnic audiences here in the U.S.," said Emrah Ozkan, president and CEO for Home2US. "With the addition of ETN to our program offerings, Home2US brings the more than 300,000 Ethiopian fa...

Researched by Industrial Info Resources (Sugar Land, Texas). Since a similar study was conducted in October 2006, the total investment value (TIV) of grassroot industrial plants currently under construction in the U.S. has increased by about 33%, from $60 billion to $88 billion.

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Industrial Info Resources (IIR) provides marketing communication services ranging from industrial database solutions to market forecasting, custom analytics, and specialty promotions that support high-level image campaigns. For more information send inquiries to industrialmanufacturing@industrial...