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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.
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Marketing > Global Marketing in Prague
At Columbia College Chicago, we?re serious about our ?hands-on, minds-on? approach to higher education. We like to say the city is our classroom, and our students learn from the creative professionals producing the culture of our time. This summer, a group of students from the Department of Marketing are studying abroad in Prague, a city rich with culture, history, and centuries-old architecture. The program is an affiliate of the Fiction Writing department's long-standing Summer Sessions in that city. Students in this Global Marketing Workshop course will examine global marketing issues in Europe by applying basic marketing principles to real-life problem-solving situations. The students will also work with DRAFTFCB, one of the largest advertising agencies in the world. Some of the students are keeping a ?travel blog? of their experiences. Be sure to check back often!