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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.
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Marketing > Marketing Fundamentals (BUAD 307) Course Podcast
Podcast of Dr. Lars Perner's Marketing Fundamentals (BUAD 307) course at the Marshall School of Business at the University of Southern California. This introductory marketing course covers a number of issues in marketing, including the marketing environment, social responsibility, marketing strategy, international marketing, consumer behavior, market research, segmentation, targeting, and positioning, and product, promotion, price, and distribution issues. The role of marketing in different organizations is considered. A special emphasis is put on "win-win" deals and opportunities for firms to profit by assisting non-profit organizations in fundraising. Due to privacy concerns, only the lecture session of the course--and not the discussion sections where students participate in discussions--are covered. At other institutions, this type of course is often entitled "Principles of Marketing" or "Marketing Management." Dr. Perner is an Assistant Professor of Clinical Marketing at the Marshall School of Business of the University of Southern California.