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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.
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Marketing > The B2B Marketing Podcast
This podcast investigates how Marketing in a B2B environment is evolving as New Media and Web 2.0 tools and technologies proliferate. Hosts Greg Grimer and Vicki Zesses speak with a range of top Marketing Executives from blue chip business brand names, to discuss issues such as campaign measurement and metrics, sales lead generation, effective advertising and PR, investigating and analyzing which methods work, why they work and when they are most effectively applied.