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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.
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Marketing > Internet Marketing Voodoo
Dedicated to the discussion of internet marketing techniques and technologies. Join host Paul Lewis each week as he explores subjects including search engine marketing, consumer generated media, email marketing, podcasting, blogs, loyalty programs, affiliate networks, online communities, traffic building, generation y, analytics and more. Each episode features an industry expert guest or panel including Fortune 500 Brand Managers, online marketing thought leaders and world renowned authors.