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Marketing > New Item List - BK110 (BA MARKETING, RETAILING AND DISTRIBUTION)

List of the newest books available in the Library for course code BK110

1.) Questioning qualitative inquiry : critical essays

2.) Human resource management at work

3.) Experience the message : how experiential marketing is changing the brand world

4.) Creating the marketing experience : new strategies for building relationships with your target market

5.) I'm with the brand : the secret dialogue between what we buy and who we are

6.) Ogilvy on advertising

7.) Guerrilla advertising : unconventional brand communication

8.) InterViews : learning the craft of qualitative research interviewing

9.) Cases in strategic management

10.) Mobile marketing : achieving competitive advantage through wireless technology

11.) Export practice and management

12.) Customer relationship management : concepts and technologies

13.) Competitive advantage : creating and sustaining superior performance

14.) Managing corporate reputation and risk : developing a strategic approach to corporate integrity using knowledge management

15.) Culture, leadership, and organizations : the GLOBE study of 62 societies

16.) Sensational billboards in advertising

17.) Customer experience management : a revolutionary approach to connecting with your customers

18.) The designer's guide to marketing and pricing : how to win clients and what to charge them

19.) Subject to change : creating great products and services for an uncertain world

20.) Principles of marketing

21.) The SAGE handbook of new approaches in management and organization

22.) Industrial project management : planning, design, and construction

23.) Strategies for e-business : creating value through electronic and mobile commerce : concepts and cases

24.) The retailing reader

25.) The first-time manager

26.) Introducing human resource management

27.) Basics of qualitative research : techniques and procedures for developing grounded theory

28.) The manager's mentor : a practical companion and guide to managing yourself and others in the human services

29.) Mixing methods : qualitative and quantitative research

30.) Skills, training and human resource development : a critical text

31.) The perverse organisation and its deadly sins

32.) Customer care excellence : how to create an effective customer focus

33.) Retail buying : from basics to fashion

34.) The brand innovation manifesto : how to build brands, redefine markets and defy conventions

35.) The intimate supply chain : leveraging the supply chain to manage the customer experience

36.) How to manage : the art of making things happen

37.) How to do everything with Microsoft Office Project 2007

38.) A short introduction to social research

39.) Principles of economics

40.) Qualitative data analysis with NVivo

41.) Social research methodology : a critical introduction

42.) Harry Potter : the story of a global business phenomenon

43.) Organisational behaviour and analysis : an integrated approach

44.) Mastering public relations

45.) Simulation for supply chain management

46.) Principles of supply chain management : a balanced approach

47.) Autonomy in social science research : the view from United Kingdom and Australian universities

48.) Electronic business

49.) Using trends and scenarios as tools for strategy development : shaping the future of your enterprise

50.) Social theory : central issues in sociology