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Marketing > New Book List - BK110 (BA MARKETING, RETAILING AND DISTRIBUTION)

List of the newest books available in the Library for course code BK110

1.) Management research

2.) Economics

3.) Integrated advertising, promotion, and marketing communications

4.) Phone rage.

5.) Managing without traditional methods : international innovations in human resource management

6.) Operations management

7.) Global logistics and supply chain management

8.) E-commerce : business, technology, society

9.) The Puma story : the remarkable turnaround of an endangered species into one of the world's hottest sportlifestyle brands

10.) Brand new China : advertising, media, and commercial culture

11.) Management : an introduction

12.) Managing and organizations : an introduction to theory and practice

13.) New perspectives on Microsoft Office Project 2007

14.) Marketing essentials in hospitality and tourism : Foundations and practices

15.) The soulful science : what economics really do and why it matters

16.) Excellence in supply chain management : how to understand and improve supply chains

17.) Marketing the e-Business.

18.) Managing quality

19.) The theory & practice of training

20.) A primer on organizational behavior. James L. Bowditch, Anthony F. Buono, Marcus M. Stewart.

21.) Effective communications for project management

22.) The complete project management office handbook

23.) How to prepare a business plan

24.) Strategic market management

25.) The theory of economic growth

26.) Marketing

27.) Innovation management and new product development

28.) Retail management : a strategic approach

29.) Economics

30.) Systems of innovation : selected essays in evolutionary economics

31.) Global marketing management

32.) Strategic management in action

33.) Marketing research

34.) Ambush marketing : a practical guide to protecting the brand of a sporting event

35.) Sociology : themes and perspectives

36.) Sport promotion and sales management

37.) Sport marketing

38.) Super premium : extraordinary premium for promoting your brand.

39.) Only get better? : a guide to social services performance measurement processes for front line staff

40.) Project management : planning and control techniques

41.) Microsoft Project 2007 bible

42.) Introduction to operations and supply chain management

43.) Retail supply chain management

44.) Supply chain risk management : minimizing disruptions in global sourcing

45.) Fast strategy : how strategic agility will help you stay ahead of the game

46.) Flexible product development : building agility for changing markets

47.) Management : concepts & practices

48.) Applied economics

49.) How to conduct surveys : a step-by-step guide

50.) The IDM marketing guide : best practice in direct, data and digital marketing.