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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.

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Marketing > ProQuest: Marketing Consumer behavior

ProQuest documents for Marketing Consumer behavior

1.) Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking

2.) Endogeneity and Individual Consumer Choice

3.) Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences

4.) Positive Consumer Contagion: Responses to Attractive Others in a Retail Context

5.) Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior

6.) The Effect of Partitions on Controlling Consumption

7.) Who's Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information

8.) Cause's attributes influencing consumer's purchasing intention: empirical evidence from China

9.) Life-style orientation of rural US and Canadian consumers; Are regio-centric standardized marketing strategies feasible?

10.) Malaysian grocery shoppers' behavioural response to stock-outs

11.) Relationship between the personal values and shopping orientation of Chinese consumers

12.) The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments

13.) View more documents


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