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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.

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Marketing > Aberdeen Group Sales & Marketing Research

Technology Answers for the Global Value Chain

1.) (Research Preview) Sales Intelligence: The Secret to Sales Nirvana

2.) (Sector Insight) Smarter, Not Harder: Sales Intelligence in the High Tech Industry

3.) (Analyst Insight) Software Firms Deploy IT Tools to Engage Customers as Co-Developers

4.) (Analyst Insight) Marketers, Vendors and the DMA Promote Direct Mail Waste Reduction

5.) (Analyst Insight) Harnessing the Power of Word of Mouth by Recruiting an Army of Brand Evangelists

6.) (Research Preview) The Email Deliverability Paradigm

7.) (Analyst Insight) The Contact Center Dilemma: Balancing the Conflicting Elements of Contact Center Operation

8.) (Analyst Insight) Emerging CollaborationTools: Driving Best-in-Class Business Performance

9.) (Analyst Insight) Customer Experience Management Programs: What Should You Expect on the Journey?

10.) (Sector Insight) Channel Management in the High-Tech Sector

11.) What Does it Take to Create Best-in-Class Search Engine Marketing?

12.) Cross-Channel Campaign Management: Next Generation Multichannel Marketing

13.) Mobile Marketing: Going Direct to Consumers? Hips, Pockets and Purses

14.) (Research Preview) Lead Nurturing: The Secret to Successful Lead Generation

15.) (Analyst Insight) SAP CRM 2007: Critical Early Adoption has been Reached But More is Needed

16.) (Analyst Insight) Unified Communications for the Contact Center: It's Not Unified Communications for the Enterprise

17.) (Research Preview) Mobile Marketing: Going Direct to Consumers? Hips, Pockets, and Purses

18.) (Research Brief) Customers of Mindshare Technologies Achieve Best-in-Class Status in Customer Feedback Management

19.) (Analyst Insight) Companies Search for, and Find, Metrics to Measure Social Media ROI

20.) Customer Experience Management: Is Your Entire Company Really Focused on the Customer?

21.) Customer Analytics: Segmentation Beyond Demographics

22.) (Analyst Insight) Cymfony Looks Beyond Social Media Monitoring as WPP Bids for Parent TNS

23.) (Research Brief) Deep Dive on Advanced Email Personalization Trends

24.) (Market Alert) HP to Acquire Colubris Networks; Doing the Right Thing with 802.11n

25.) (Research Preview) Customer Experience Management: Is Your Entire Company Really Focused on the Customer?

26.) (Analyst Insight) Tiering and Scoring Leads: Key Insights from a Lead Scoring Study

27.) (Sector Insight) An SMB Perspective on Unified Communications in the Contact Center

28.) (Research Preview) Customer Experience Management: Is Your Entire Company Really Focused on the Customer?

29.) (Analyst Insight) Best-in-Class Enterprises Promote and Achieve Successful CRM Adoption

30.) (Analyst Insight) Users of Sales and Marketing Solutions Display a Significant Lack of KPI Awareness

31.) Customer 2.0: The Business Implications of Social Media

32.) Customer Feedback Management

33.) Email Marketing: Get Personal with Your Customers

34.) (Analyst Insight) A Holistic Perspective on the Top Challenges for Marketing Leaders

35.) (Analyst Insight) Sales Analytics: Forecasting Success Through Improved Data Visibility

36.) (Research Brief) A Mobile Marketing Approach to Closed-Loop Marketing

37.) (Research Brief) B2B TeleServices: Differentiating the View Between Sales and Marketing

38.) (Research Preview) Customer 2.0: The Business Implications of Social Media

39.) Cross-Selling and Up-Selling in the Contact Center: Transforming Your Contact Center into a Profit Center

40.) Lead Scoring and Prioritization: The Path to Higher Conversion

41.) Tailor-Made CRM: Best Practices in Customization, Configuration, and Integration

42.) (Analyst Insight) Unified Communications Drives Profit for the Contact Center

43.) (Sector Insight) Retail is Spending Money to Make

44.) (Sector Insight) Success with Marketing Dashboards: How Companies of Different Sizes Measure Up

45.) (Analyst Insight) Marketing Dashboards: Visualizing a Higher Return on Marketing Investment (ROMI)

46.) (Research Brief) Sales 2.0: Improved Productivity Through Internal Collaboration

47.) (Market Alert) Alterian Plans to Acquire Mediasurface: Acquisition Drives Suite Maturity in Enterprise Marketing Management

48.) (Research Preview) Sales Analytics: Hitting the Forecast Bulls-Eye

49.) (Sector Insight) The Impact of Company Size on Successful Deployments of Outsourced B2B TeleServices

50.) (Research Brief) B2B TeleServices Compensation: Defining a Path to Success

51.) (Research Preview) Customer Feedback Management: Mind If I Ask You A Few Questions?

52.) B2B TeleServices: The 2008 Buyer's Guide

53.) (Analyst Insight) Coloring Your Marketing Dashboard Green

54.) (Analyst Insight) The Power of Recommendation Solutions

55.) (Analyst Insight) The Customer Experience, Interaction, Relationship Management? What's in a Name?

56.) (Research Brief) Giving the Customers What They Need, When They Need It

57.) (Market Alert) Coremetrics Secures $60M in Series E

58.) (Research Brief) B2B TeleServices and Appointment-Setting: Less Risk, Less Reward?

59.) (Research Preview) Lead Prioritization and Scoring: The Path to Higher Conversion

60.) (Research Brief) A Case for On-Premises CRM

61.) (Sector Insight) Xactly: Better CRM Integration and a Performance Boost

62.) (Market Alert) Unified Communications Has Arrived in the Contact Center

63.) (Sector Insight) The State of Contact Center Consolidation in the Financial Services Industry

64.) (Analyst Insight) Protecting the Brand by Using Social Media Monitoring As an Early Warning System

65.) (Research Brief) Social Media Monitoring Proves Its Worth to the Product Development Department

66.) (Research Brief) Contact Center Consolidation - Is it Worth it?

67.) (Research Brief) Mobile CRM: Oracle / Siebel Users Demonstrate Room for Improvement

68.) (Analyst Insight) CRM 2. What?

69.) (Sector Insight) Marketing Asset Management in the Large Enterprise

70.) (Sector Insight) ACT! by Sage Assists with Customer Retention

71.) (Market Alert) CRM Shakeup: Oracle and SAP Break New 2.0 Ground

72.) (Research Brief) Contact Center Consolidation: Takes Work, Takes Technology?

73.) (Research Preview) Marketing Dashboards: Visualizing Smarter Marketing Decisions

74.) (Research Brief) Best-in-Class Lead Prioritization and Lead Scoring Techniques

75.) (Analyst Insight) Outsourced B2B TeleServices: Adding a Personal Touch to Demand Generation Best Practices

76.) CMO Strategic Agenda: Demystifying ROI in Marketing

77.) (Research Preview) B2B TeleServices and Technologies: The 2008 Buyer's Guide

78.) Green Marketing: Leveraging Customer Data to Reduce Direct Mail Waste

79.) (Analyst Insight) From Green Hype to Sustainable Action: The 2008 Green Agenda

80.) (Analyst Insight) Next Generation Marketing Technologies: The Integrated Marketing Solution

81.) (Sector Insight) Sales Compensation Management in High Technology Enterprises

82.) (Sector Insight) CRM in EMEA: SaaS Has Caught On

83.) (Sector Insight) Mobile CRM: Strategies for Small Company Success

84.) (Research Brief) Best-in-Class and the Marketing Database: Enabling Technologies for Calculating Return on Marketing Investments

85.) (Research Brief) Active Engagement with Online Consumers Maximizes Returns from Social Media Monitoring Solutions

86.) (Research Brief) Nielsen Online's BuzzMetrics Customers Approach, and Many Attain, Best-in-Class Status

87.) (Research Brief) The Sales and Marketing Technology Integration Roadmap

88.) (Research Preview) Customer-Centricity: Piecing the Puzzle Together

89.) (Analyst Insight) The Rise of Social Media Integration: Monster and Wal-Mart Lead the Way

90.) Optimizing Your Workforce: Increasing Contact Center Agent Productivity

91.) (Research Preview) CRM in SME: Sized to Fit

92.) Social Media Monitoring and Analysis: Generating Consumer Insights from Online Conversation

93.) CRM Everywhere: The 2008 Software-as-a-Service Update

94.) Marketing Digital Asset Management: Capturing, Storing, and Retrieving Digital Media to Deliver Strategic Value

95.) (Analyst Insight) The Impact of Force.com on the On-Demand CRM Competitive Landscape

96.) (Market Alert) Salesforce.com Strengthens Competitive Position with Force.com and Now?Development as a Service

97.) (Research Preview) Contact Center Consolidation

98.) (Research Preview) Mobile CRM: Empowering the 24x7 Road Warrior

99.) (Research Preview) CMO Strategic Agenda: Success Strategies in Closed Loop Marketing

100.) (Research Brief) The Contact Center Vendor Solution Landscape

101.) (Research Brief) Best-in-Class Practices to Improve Contact Center Performance

102.) (Research Preview) Green Marketing: Leveraging Customer Data to Reduce Environmental Waste

103.) (Sector Insight) Large Enterprise Sales and Marketing Technology Integration Trends

104.) (Sector Insight) Return on Marketing Investments in Finance and Banking

105.) (Research Brief) Marketing Automation Adoption in Europe: Setting a PACE for BIC Performance

106.) Sales Compensation Management: Coin-Operated Productivity

107.) Speech Self-Service

108.) The Convergence of Sales and Marketing Technologies

109.) (Market Alert) CRM Shakeup: SAP Redefines the Look and Feel of its CRM Platform

110.) (Sector Insight) Best-in-Class Demand Generation Practices for Small to Medium Businesses

111.) (Analyst Insight) Social Media Becomes a Key Factor in the Quest for Return on Marketing Investment

112.) (Sector Insight) EMEA Companies Searching for the "Perfect Storm" of Lead Generation Processes

113.) (Research Preview) Marketing Digital Asset Management: Capturing, Storing, and Retrieving Digital Media to Deliver Strategic Value

114.) (Research Brief) Sales and Marketing Alignment: United They Stand, Divided They Fall

115.) (Research Preview) The Convergence of Sales and Marketing Technologies

116.) (Research Preview) Social Media Monitoring and Analysis: Keeping Close Tabs on Online Consumer Perceptions

117.) (Research Preview) CRM Software as a Service Update 2008

118.) (Sector Insight) Reducing Retail Waste: How Customer Data Quality Spurs Greener Marketing

119.) (Research Preview) Driving Sales Productivity with Compensation Management

120.) (Research Brief) Salesforce.com Subscribers Outperforming the Masses in Sales and Marketing Alignment

121.) (Sector Insight) Product Configuration + Proposal Automation = Faster Closes

122.) (Analyst Insight) Customer Data Management: For Direct Marketers, It's the Key to Going Green

123.) Contact Center Analytics

124.) (Market Alert) CRM as a Platform: Microsoft and NetSuite Join the Revolution

125.) (Research Preview) CMO Strategic Agenda: Marketing for Results - Demystifying Return on Investments (ROI) in Marketing.

126.) (Sector Insight) SMB Vendor Short-List for Marketing Automation

127.) Demand Generation: Kick-Start Your Business

128.) (Sector Insight) Users of Microsoft CRM versus Best-in-Class Companies

129.) (Sector Insight) Finance Companies Nearing BIC Status in Lead Generation

130.) (Sector Insight) To Host or Not to Host: That is the Question

131.) (Research Brief) Best-in-Class Ignore the Competition to Reach the Customers

132.) (Sector Insight) The Software Giants Battle Over the Intelligent Contact Center

133.) (Research Brief) Sales & Marketing Alignment: Bridging the Gap

134.) (Sector Insight) No Channel is an Island: Web Analytics Fuels Europe?s Multi-Channel Sales Capability

135.) (Sector Insight) SMB Vendor Short-List for Marketing Automation

136.) Contact Center on Demand: Right Price ? Right Results

137.) This Time it?s Personal: Making On-Line Experiences Unique

138.) (Research Brief) Best-in-Class Trends in Marketing Automation Platform Adoption

139.) (Research Brief) Lead Generation: Providing Quantifiable Results through Automation

140.) Success Strategies in Marketing Automation

141.) The Intelligent Contact Center: Increasing Multi-Channel Visibility

142.) Sales Effectiveness: Getting Sales Back to Selling

143.) Data Management 2.0: Making Sense of Unstructured Data

144.) (Research Brief) Contact Center On Demand

145.) (Sector Insight) Online Sales Jump with Rich Product Presentations

146.) (Market Alert) Unica Acquires Marketing Central, Strengthening Unica?s On-Demand Offering

147.) (Sector Insight) Analytics University: Part II

148.) (Sector Insight) Analytics University: Part I

149.) Global Contact Center

150.) Customer Data Quality: A Foundation for Customer and Revenue Growth

151.) Online Content Speaks Volumes

152.) (Sector Insight) Optimizing Leads: Mid-to-Large Enterprise Affinity for Best-in-Class Practices

153.) Driving Self-Service Into the Call Center

154.) (Research Brief) SBattle for Control of the SMB Contact Center Space

155.) (Market Alert) Silverpop Acquires Vtrenz: Consolidation Continues to Drive Suite Maturation in Marketing Automation?

156.) (Research Brief) Online Content Speaks Volumes

157.) (Research Brief)Customer Information Management: Data Quality and Integration...

158.) (Research Brief) Global Call Center: Impact of Virtual Agents.

159.) (Research Brief) Business Intelligence 2007 Research Snapshots.

160.) (Research Brief) Customer Value Management: Keeping Profitable Customers On Board...

161.) (Research Brief) The Convergence of Unstructured and Structured Information: Are You Ready for the UnBI?

162.) (Market Alert) CDC Software Acquires Saratoga Systems: What Do You Do When Your CRM Vendor Has Been Acquired?

163.) (Sector Insight) Unlocking the Success of Promotion Solutions for Mid-Market Retail

164.) Automated Workforce Management Improves Performance

165.) Web Analytics: The Crystal Ball of Customer Behavior?

166.) (Research Brief) Mobilizing the Enterprise and It?s Impact on Your DataType.

167.) (Sector Insight) Online Retailers Flex their ?Searchandising? Muscles

168.) (Research Brief) Self Service Drives Dollars for the Contact Center

169.) Automating Leads to Sales

170.) The Conflicted Call Center: Customer Experience vs Transaction Hub

171.) Mobile Sales Force Automation

172.) Web Site Search: Revenue in the Results


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