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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.

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Marketing > The_Public_Relations,_Marketing_&_Public_Affairs_Magnifier_Series_of_Podcasts

1.) Episode 20: How Non-Profits and Associations Can Leverage Social Media

2.) Episode 19: Recruiting, Engaging, and Maintaining Association Members

3.) Episode 18: The Do's and Don'ts of Lobbying an MP

4.) Episode 17: How lobbyists can help businesses sell to government

5.) Episode 16: The Importance of Visual Brand Standards in Marketing Communications & PR

6.) Episode 15: The Nuances of Lobbying Queen's Park

7.) Episode 14: Leveraging Events for Good Public Relations

8.) Episode 13: Government Relations in Western Canada

9.) Episode 12: Marketing and Communicating to Ethnic Communities

10.) Episode 11: The Nuances of Municipal Government Relations. The case of Toronto.

11.) Episode 10: PR, Marketing and Sales...where do they connect?

12.) Episode 9: Should corporations use industry associations in GR?

13.) Episode 8: Mark Buzan Interviews Michael Hughes on integrating networking into Public Relations

14.) Episode 7: The Importance of Providing Good Audio and Video Clippings in Public Relations

15.) Episode 6: Ontario's Provincial Election, Lessons in Government Relations Strategy

16.) Episode 5: Where Public Relations meets Fundraising

17.) Episode 4: Mark Buzan Interviews Bob Urichuk

18.) Episode 3: Essential Elements in PR and Communications Plans

19.) Mark Buzan interviews Fred Sherman of Fred Sherman Communications

20.) Welcome_to_Podcasting_with_Action_Strategies

Marketing Information

Marketing Resource Guide