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Direct Marketing Update is your key to the latest direct marketing information, breakthroughs and news. You?ll find that every issue is loaded with ideas and strategies you can use to make your direct marketing efforts more successful. You?ll also discover that Direct Marketing Update provides the most current information across a full range of direct response media?including but not limited to direct mail, email, the web, television, radio and telemarketing. Direct Marketing Update is a FREE publication.

1.) Direct Mail: The Amazing Power of Bullets

2.) The Little-Known Truth Behind Using Graphics on Your Order Form

3.) Mailing List Blunder! A Costly Mistake

4.) Direct Response Copy Tip of the Week: Hot Words that Boost Response

5.) Testing Corner: Surprising Results for Copy Test

6.) Direct Mail: More Magalog Secrets

7.) Placing Graphics Without Distracting the Eye

8.) Warning: Not Responding to New Customers Is Death to Your Future Sales

9.) How to Create a Successful Online Order Page

10.) Direct Response Copy Tip of the Week: The Power of Indenting Your Paragraphs

11.) Testing Corner: Surprising Results When Testing Magalogs

12.) How a Direct Mail Magalog Can Dramatically Boost Your Response

13.) Blogging: Next Big Thing for Profits

14.) Warning: Email...Death at Christmas Time?

15.) Direct Response Copy Tip of the Week: The Danger of Complicated Paragraphs

16.) Testing Corner: Offering a Little Something Extra Can Go a Long Way

17.) Direct Response Copy Tip of the Week: Don?t Confuse Your Reader with Long or Complicated Sentences

18.) Testing Corner: Testing Your Offer is Crucial to Response

19.) How to Not Lose Dollars, Leads and Customers

20.) Emails Sent to a Happy Customer

21.) Direct Response Copy Tip of the Week: Complicated Words Will Damage Readership

22.) Testing Corner: Subject Lines that Bring a Higher Response

23.) The Scary Truth Behind Business-to-Business Email

24.) Testing Corner: Emotion Versus Logic

25.) The Secret Behind a Successful Mailing List

26.) Direct Response Copy Tip of the Week: Using Superlatives Will Damage Response

27.) Overcoming the Website Credibility Gap

28.) Surprising Tactic Regarding Return Addresses

29.) Direct Response Copy Tip of the Week: Getting into the Mind of Your Prospect

30.) Testing Corner: Home Address or Office Address?

31.) How Envelope Size Can Make or Break Your Response

32.) Direct Response Copy Tip of the Week: Warning?Lack of Detail Will Kill Response

33.) Testing Corner: Humor Versus the Straight Approach

34.) The Hottest Trend You Can't Afford to Miss

35.) Warning: How FAQs Could Kill Your Response

36.) Spend More, Make More. Cut Costs, Lower Income

37.) Direct Response Copy Tip of the Week: Small Copy Changes Make A Big Change in Response

38.) Testing Corner: Lower Price Point, Higher Profits?

39.) Warning: How ?Web Techies? Kill Sales

40.) Little-Known Personalization Direct Mail Rules

41.) Direct Response Copy Tip of the Week: The Power of Caring

42.) Testing Corner: Envelope Strategies Your Direct Mail Campaign Can?t Be Without

43.) Little-Known Pitfalls on Direct Mail Personalization

44.) Direct Response Copy Tip of the Week: Spacing Leads to Better Readability

45.) Testing Corner: Myth?With Email Use Short Copy Only

46.) Common Direct Mail Personalization Blunders

47.) Direct Response Copy Tip of the Week: Little-Known Secrets of Testimonials

48.) Testing Corner: Website Layouts Are Crucial to Response