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Marketing > Nielsen Claritas Podcasts - Target Marketing and Marketing Research

Nielsen Claritas has provided companies with the most accurate and reliable marketing research demographic data, marketing software and market segmentation services to make the smartest business decisions. These podcasts feature Nielsen Claritas clients and partners, as well as industry experts, discussing a wide range of topics: from success stories involving Nielsen Claritas products and services, to providing incisive perspective on trendy marketing topics. Discover how Nielsen Claritas can help you increase profitability, select the best site locations and market more efficiently and effectively by targeting your most profitable customers.

1.) Interview with BMW's Market Representation Manager, Linda Raymond

2.) Interview with Arizona Republic's Director of Data Management, Greg Bright

3.) Interview with SunTrust Bank's Vice President of Marketing Analytics, Dan Gajewski and Assistant Vice President of Marketing Analytics, Frank Fillman

4.) Interview with Nielsen BuzzMetrics's CEO, Jonathan Carson

5.) Interview with Banco Popular's Vice President and Manager of Market Research, Greg Hano

6.) Interview with Salt River Project's Senior Planning Planning Analyst, Colleen Warner

7.) Interview with U.S. Cellular's Segmentation Analyst, Steve DeCaspers

8.) Interview: with O'Charley's' Director of Marketing, Marc Bloomstein

9.) Targeting Your Products and Services to the Hispanic Market

10.) Interview with Environics Analytics' Vice Presidents, Peter Baker and Rupen Seoni

11.) Interview with The Library of Congress' Director of Web Services, Kevin Novak and Hitwise's Senior Research Analyst, LeeAnn Prescott

12.) Interview with Sovereign Bank's Senior Vice President - Director of Consumer Products, Anthony Gould

13.) Interview with John Hassman, Senior Manager, Customer Insights for OfficeMax

14.) Interview with Michael Weiss, Segmentation Expert and Author

15.) Hurricane Katrina Roundtable with Dr. David Swanson, Chairman of the Department of Sociology and Anthropology at the University of Mississippi, Denice Warren, Information Systems Designer for the Greater New Orleans Community Data Center, and Ken Hodges, Nielsen Claritas Chief Demographer

16.) Interview with Janet Farness, Strategic Research Director for The Seattle Times Company

17.) Interview with Brian Shaw, Director of Marketing Analysis for Comcast - Chicago Region

18.) Interview with Geoffrey Moore, PMC 2006 Speaker

19.) Interview with Robin Montoya, Market Development Director for The El Paso Times

20.) Interview with Barry Friedman, Research Manager for E Source

21.) Interview with Judith Christensen, Director of Communications and Marketing for the American Red Cross - Western Frontier Division

22.) Nielsen Claritas Hurricane Katrina Demographics Podcast Interview