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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.

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Marketing > Most recent issue published online for the International Journal of Electronic Marketing and Retailing.

1.) Enhancing information management through data mining analytics to increase product sales in an e-commerce platform

2.) The role of e-sellers' overall reputation on trust formation, purchase intention and purchase satisfaction: a developing country perspective

3.) Cell phone advertising delivery acceptance: development, purification and validation of the advertising delivery acceptance scale

4.) Online Community Experience (OCE) and its impact on customer attitudes: an exploratory study

5.) 'You should buy this one!' The influence of online recommendations on product attitudes and choice confidence

6.) A framework for determining customer satisfaction: an empirical analysis


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