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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.

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1.) Volkswagen Lavida opts for mobile promo

2.) Sina to trial personalised mobile messaging

3.) Downturn to accelerate digitalization process

4.) Yang steps aside as Yahoo CEO

5.) Isobar and Baidu tie up search deal

6.) Lifestyle says goodbye Hong Kong, hello Asia

7.) Clownfish extends presence to China

8.) Who do you trust?

9.) Web watch MMHK November

10.) Sun Life goes viral for recruitment drive

11.) Media Prima taps Pixel Media for web-ads

12.) Wwwins readies for tougher times

13.) Renovation rescue for TTI online

14.) Club 21 chooses XM

15.) Samsung malls LCDs

16.) Puma goes mobile for F1 Shanghai

17.) Pixel lands exclusive rights to HKEJ online

18.) Nielsen Online strikes China web venture

19.) The Long Tail MMHK October

20.) Creating New Links to Chinese Consumers

21.) Treasure your Digital Talent

22.) Web watch MMHK October

23.) Synovate strengthens digital offering

24.) Turner hires SinoTech for gaming push

25.) Belle reinforces brand with interactive site

26.) The Forbes.com guarantee... or your money back

27.) Why the World Stopped Clicking MMHK Oct 2008

28.) Economist gives the world a chance to vote

29.) Pixel expands regional presence to Vietnam

30.) Etihad Airways nets WebAward

31.) Coremetrics launches local operation

32.) Facebook takes pole position

33.) Nestle Crunch lures teens via advergaming

34.) All eyes on Focus Media for new IPO

35.) Trade Council looks for online ad revenue

36.) Web watch MMHK Sept

37.) Google leads Asian search market

38.) Macca's online Euro campaign kicks goals with footy fans

39.) Easy connects online to outdoor sites

40.) Wwwins expands search practice

41.) Qunar nabs Dow Jones exec for top sales gig

42.) Touch Open goes viral with online game

43.) Optimizing Your Search Marketing Campaign in China - MMHK Aug Innovation

44.) Advantix Media eyes China market

45.) Cebu Pacific Air signs sponsorship deal on Travel Atnext.com

46.) Finance clients warm to rich media

47.) Metersbonwe overhauls image online

48.) Coke partners Pioco in biggest Bluetooth campaign

49.) J&J Olympic website promotes caring

50.) SinoTech launches Kids channel

51.) Olay extends online contract with Nurun

52.) ZAC Toons to boost Sony's mobile business

53.) Sharp Aquos goes viral for LCD TV

54.) TVB TVC Awards winners announced

55.) HSBC campaign drives online applications

56.) Citibank ventures to Facebook

57.) Eyeblaster makes a blast in Hong Kong

58.) Yahoo looks offline for market growth

59.) Manic helps zap the zits for The Body Shop

60.) Quaker steps up with new online health platform

61.) Amex goes online to reach IM users

62.) Yahoo appoints three Authorized Resellers

63.) Web watch MMHK July

64.) The Long Tail MMHK July

65.) Telstra expands China reach

66.) Cash for comment blogging? Oh the humanity!

67.) Online Media of the Year CEOs & MDs: The information imperative

68.) Online media of the year: Safety in search

69.) Online Media of the Year 2008: Editor's letter

70.) Youth marketers' about face

71.) Online Media of the Year: Agency V Client

72.) Darizi.com elevates wedding to luxury level

73.) Bloggers want to connect with PR industry

74.) Google aims to become a one-stop online shop

75.) Management shuffle at wwwins Hong Kong

76.) Google tops Asia Pacific search

77.) Hotlink taps on Friendster

78.) China's affluent females look online for style

79.) Online activity heats up as Olympics near

80.) Sohu cements Pixel partnership

81.) Aegis plans stake in Communicate 2

82.) Web watch MMHK June

83.) INCREASING ONLINE CONVERSIONS AS MEDIA COSTS INCREASE

84.) ESS aggressive online play

85.) Innity sets sights on Hong Kong

86.) Visa and MSN partner for online venture

87.) WPP and Yahoo! ink online deal

88.) Martell looks online for growth

89.) WPP and Yahoo! ink online deal

90.) YuuZoo eyes 1bn Asian customers

91.) OpenRice.com expands ad platform

92.) Malaysia gets neo@Ogilvy

93.) Online spending hits $172m

94.) Click here for a laugh

95.) Ibase launches Shanghai operation

96.) Recruit.net reaches out to Ping.sg

97.) Singaporeans' love for online social networking surpasses major overseas markets

98.) OgilvyOne China rejigs creative line up

99.) Another digital move for WPP China

100.) Nurun scoops more P&G work

101.) Americans to sell Singapore

102.) MTV Japan programs make online move

103.) Starcom launches search division

104.) Microsoft ups the ante on Yahoo!

105.) Marketing Insights - Acxiom

106.) The Long tail - MMHK April

107.) Web watch - MMHK April

108.) Technology partnership aids mobile phone ads

109.) Focus denies SMS spam claim

110.) Guinness goes mobile for Sevens support

111.) Neo@Ogilvy partners Baidu for search

112.) Organising chaos in response marketing

113.) SPH Search piggybacks on Yahoo

114.) Kaplan opts for Yolk

115.) Facebook tops social networks in HK

116.) Grubbs exits eBay joins Turner

117.) Responsys boosts Asia footprint

118.) Nike wants women to love sports

119.) Pixel Media beefs up regional capabilities

120.) Scandal in the digital age

121.) China's online ad market nears RMB11bn

122.) Omnicom takes digital focus

123.) App-lying marketing ideals to social networking sites

124.) Zuji goes viral to drive membership

125.) Yahoo! rejects Microsoft bid

126.) Navigating the Enterprise IT landscape

127.) It's time for experiential marketing to grow up

128.) The Long Tail

129.) Weekend Weekly brings dining to mobile

130.) Web Watch - Feb08

131.) Cisco taps web 2.0 in human network campaign

132.) Earth9 goes online for Singapore 2010

133.) Ad Plaza launches virtual media planner

134.) Hyperfactory sets expansion plans

135.) Quamnet relaunches online with ad model

136.) McDonald's looks for Facebook friends

137.) Overcoming New Media Challenges

138.) Do we really need on-offline integration?

139.) Doubleclick develops digital ROI tool

140.) ST701 spiffs up

141.) Sheraton gets into a pillow fight

142.) Automotive sites revv up traffic

143.) Comment: Handing over your brand

144.) Canon partners with Yahoo! search

145.) Google says we are not thieves

146.) Motorola taps Tuzki in digital campaign

147.) Mixed bag for interactive

148.) OgilvyOne scoops the DM pool

149.) Handing over your brand

150.) Is this what you're searching for?

151.) WSN takes a gamble online

152.) Aktiv Digital increases online stake on Auto and IT marketplace

153.) Seeded MC Farmer in full bloom

154.) Nothing superficial about Intel's online drama

155.) Alimama unveils online ad program

156.) Nokia's battle for cool

157.) Chivas Regal heads online for party promo

158.) PCCW strikes search deal with Yahoo!

159.) Meritus's new offering helps online campaigns

160.) Online medium looks set to trump TV

161.) Advergamers on Intel radar

162.) Nokia looks for mobile ad revenue

163.) Nielsen Online expands portal coverage

164.) Windows Live gets a 2.0 upgrade

165.) Whisper connects with women via new media

166.) Online giants strike partnership

167.) Leung resurfaces at Agenda Asia

168.) China online ad market expected to hit RMB10 billion

169.) The long tail - MMHK Nov 07

170.) Online search sees Baidu profits soar

171.) Levi's engage youths with branded virtual world

172.) Hitwise to track local online retail trends

173.) New Media Group aims for digital growth

174.) Global brands recognise dot Asia brand value

175.) Qais docks Esplanade web overhaul

176.) Google launches AdSense for Mobiles

177.) Nielsen ramps up online offering

178.) 24/7 Real Media taps Baidu search platform

179.) Eachnet taps Epsilon for email marketing campaigns

180.) Google dominates global search

181.) Pixel Media signals aggressive growth

182.) Chewing the web chat fat

183.) TV is the future, but not necessarily on a big screen

184.) Going social is the way forward

185.) Interactive marketing gets a leg up

186.) Hong Kong consumers respond to email marketing

187.) More Asian advertisers spend online

188.) Pepsi helps teens fulfil music dream

189.) Isobar appoints regional account director

190.) Market research - September

191.) Networking the social networks

192.) Web Watch - Sep07

193.) YouTube unveils in-screen advertising

194.) Nurun joins P&G roster

195.) Google expands in China

196.) Nike localises summer hoops campaign

197.) eBay takes up toy crusade

198.) Sony Pictures achieves innovation affirmation for movie launch

199.) Universal McCann boosts digital capabilities with new search head

200.) HP and Arc create toy story challenge online

201.) Fancl sees clear results with online campaign

202.) The realities of virtual worlds

203.) Publicis Groupe grows digitally with CCG acquisition

204.) MediaCorp launches new online advertising portal

205.) Chinese publisher leverages on Google's e-marketing channel

206.) Pixel Media signals aggressive growth with US$3.1 million injection

207.) Nielsen new website measurement system indicative of change ahead

208.) Brands get to pick the domain of their choice

209.) Figment bridges real vs virtual world divide

210.) eBay taps Pixel Media for new ad offering

211.) They blogged it: Yahoo says farewell Terry Semel

212.) Innovation in the digital space

213.) Comment - July 2007

214.) Corbis beefs up royalty-free offerings

215.) Netratings arrives in Hong Kong

216.) eBay says bring out your handover souvenirs

217.) WPP snaps up Blue

218.) Sony Ericsson shares the real life virtually

219.) CK IN2U online campaign hits target

220.) Asia's profile rises with new domain

221.) Marketing Roundtable - Web Channel Marketing

222.) Salesforce.com and Google alliance targets SMEs

223.) Online Media of the Year: Biz & Fin No. 7 BBC

224.) Online Media of the Year: Search No. 10 BBC

225.) Online Media of the Year: Biz & Fin No. 8 CNBC Asia

226.) Online Media of the Year: IT News No. 2 CNET

227.) Online Media of the Year: IT News No. 3 Channel NewsAsia

228.) Online Media of the Year: Biz & Fin No. 1 Channel NewsAsia

229.) Online Media of the Year: IT News No. 5 SPH Asiaone

230.) Online Media of the Year: Biz & Fin No. 2 SPH Asiaone

231.) Online Media of the Year: IT News No. 8 MSN

232.) Online Media of the Year: IT News No. 4 Yahoo

233.) Online Media of the Year: Biz & Fin No.4 Yahoo

234.) Digital or die

235.) Internet tops travelers choice

236.) eBay spreads e-commerce to Thailand

237.) Qais names three to team

238.) Philips partners Microsoft to debunk health myths

239.) Microsoft sells your site

240.) Sign of the (Career) Times for Pixel Media

241.) Thank you for your patience

242.) C-Class images a Bluetooth away

243.) Competitive intelligence via online dashboards

244.) Web Watch - May 2007

245.) Editorial: Online, offline, it's time to draw the line and tell a few truths

246.) Return to the online basics

247.) Digital challenges with Levy, Droga and Kenny

248.) In conversation with Microsoft's Troberman and agents of change

249.) Bill Gates gives the digital truth

250.) Microsoft annual SAS summit kicked off with a party

251.) Carlson looks for Bezurk online bookings

252.) Advertisers get personal expressions on MSN

253.) CNN and Suzuki kick off online football campaign

254.) Experian acquires Hitwise for $1900 million

255.) Yahoo! and PCCW extend digital marketing offering

256.) Philips digital campaign to re-educate Chinese shavers

257.) 24/7 for DNA test

258.) Philips? angels teach you to shave

259.) Vending machine creativity

260.) Neo@Ogilvy completes HK launch with MD find

261.) Rentokil Initial's 12 portal launch

262.) MICROSOFT COUNTS PENNIES WITH CRM TOOL

263.) EXPLORING THE ONLINE DEPTHS

264.) I BLOG, THEREFORE I AM

265.) Advertising Agencies Go All Google Eyed

266.) Creative Thinking Required for Smallest TV Screen

267.) Issues hindering growth of online advertising addressed by panel of experts at symposium

268.) Lenovo?s top-secret viral leak

269.) Database of intentions: Department stores

270.) Website spruiks mosquito-fighting device

271.) MIW.com.sg turns civilian, focuses on lifestyles for men

272.) Will dotcom finally fulfill its promise?

273.) Realism wins hands down

274.) Singapore cognac connoisseurs get local Martell website

275.) Database of intentions: Consumer electronics

276.) DHL DM drives attendance onto fairway

277.) Track my digital audio and video content usage

278.) Online music company builds business through retail outlets

279.) Search engine marketing for recruitment gets results

280.) Idolizing American Idol?s e-banner

281.) Web Watch

282.) E-Marketing Choice

283.) Mosaic stirs up curiosity

284.) Microsoft debuts new marketing tools in CRM

285.) XM Asia reinforces HP brand experience with tool

286.) Arc leaders discuss the future of marketing

287.) SIM campaign breaks MSN click-rate record

288.) EnterpriseOne Portal revamped

289.) Better than Chicken Little

290.) Design Depot sets up with eye on SME dollar

291.) SMU employs Convertium to revamp e-presence

292.) Nike sends out electronic love notes

293.) Air NZ e-campaign takes off

294.) E-Marketing Choice

295.) Will someone talk to me please?

296.) Singaporeans buy travel online with Visa -- Nielsen

297.) Sony Ericsson?s MSN homepage ad achieves results

298.) Goodyear promotes high performance tyres

299.) New interactive marketing agency joins the fray

300.) New technology helps push ad messages

301.) Mercedes cruises on Hotmail

302.) Nielsen//NetRatings debuts online measurement tool

303.) Levi?s fairy godmother sells Princess Fit jeans

304.) Content owners ride i-mode bandwagon to promote brands

305.) STB revamps Visit Singapore website

306.) MasterCard books first ad spot on new MSN


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