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Marketing is the process of organizing and directing all the company activities which relate to determining the market demand and converting the customers buying power into an effective demand for a service and bringing that service to the customer.

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Marketing > Journal of Targeting, Measurement and Analysis for Marketing

1.) Determinants of shoppers' checkout behaviour at supermarkets

2.) The impact of loyalty programmes in a B-to-B context: Results of an experimental design

3.) Targeting customers: A financial approach based on creditworthiness


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