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Marketing > Direct Marketing Association: White Papers

Marketing research, statistics, and best practices for people doing direct, database, and interactive marketing.

1.) Emerging '09 DM Trends

2.) American Business in Transition:

3.) DMA Quarterly Business Review - Q3 2008

4.) Successful E-Mail Marketing Methods

5.) Driving ROI Once Your Email is Delivered

6.) Latinos Online

7.) DMA Quarterly Business Review - Q2 2008

8.) Six 2008 Holiday Email Tips: Exposed

9.) Vision Based On Resources

10.) Small Business Guide To Web-Based Video Marketing

11.) Ad Networks And How To Choose Them

12.) Bring Unknown Prospects To Life And Make Them Your Customers

13.) How to Master Customer Acquisition: On-Demand Lead Scoring

14.) HTML Design and Rendering Tactis for Improved Email Deliverability and Increased Response

15.) The Loyalty Marketing Mix

16.) The Difference Engine

17.) Economic Impact Analysis 2008: The Direct Marketing Industry Report (Executive Summary)

18.) 8 Tips for Selling a Direct Marketing Campaign

19.) CRM is not only Information Technology

20.) Deciding to Go International

21.) Real-Time Email Address Validation: Build or Buy?

22.) 2008 EMail Marketing Strategies

23.) DMA Quarterly Business Review - Q1 2008

24.) Membership In the Safe Harbor Program by Data Processors

25.) Email Frequency: How Relevancy Tactics Changed The Rules

26.) A new model for CRM

27.) The Brand Persuasion Wheel

28.) Putting the Relationship back in Relationship Marketing

29.) The Benefits of Partnering with an Outside Database Firm

30.) Marketing Automation and the Enterprise Opportunity

31.) Email Marketing Best Practices: Creatiing Relevant Email Campagigns with Dynamic Content

32.) Outlook 2008: Essential Email Marketing Deliverability Guide

33.) The Art and Science of Email Marketing

34.) Implementing RSS as a Marketing Tool: Delivering content to Drive Leads

35.) Where Did My Customer Go? the Problem of Undeliverable-As- Addressed Mail

36.) A Strategy for Savings:Postal Optimization and the Future of Direct Mail

37.) Making Mail Relevant: The Perception of the Receiver

38.) A Prescription To Heal the Ad Agency Business

39.) My Keynote Presentation At The Catalog Conference

40.) Reader's Digest Adds A New Chapter In Customized Direct Marketing With The Xerox 1:1 Lab

41.) DM ANALYSIS 2007

42.) Quarterly Business Review, Quarter 4, 2007

43.) Web Analytics - A Reporting Approach

44.) Digital Marketing Services Transaction Activity: Transforming The Marketing Landscape

45.) 2008 Direct Mail Format Report

46.) Robust Email Intergration Delivers Increased Conversion Rates

47.) Promoting A Film Festival For The Long Tail: A Digital Marketing Case Study

48.) Increasing Response Rates with 1:1 Campaigns

49.) Market Research In The New Marketing Strategy Paradigm

50.) Postal rates have gone up. Now what?

51.) Half Again as Much

52.) Outlook for 2008: Essential Email Marketing Deliverability Guide

53.) Desktop Widgets: Engaging your Customers Beyond the Browser